Apple launches racial equity and justice initiative projects to challenge systemic racism
Apple has announced a set of major new projects as part of its $100 million Racial Equity and Justice Initiative (REJI) to help dismantle systemic barriers to opportunity and combat injustices faced by communities of colour.
These forward-looking and comprehensive efforts include the Propel Center, a first-of-its-kind global innovation and learning hub for Historically Black Colleges and Universities (HBCUs); an Apple Developer Academy to support coding and tech education for students in Detroit; and venture capital funding for Black and Brown entrepreneurs.
Together, Apple’s REJI commitments aim to expand opportunities for communities of colour across the country and to help build the next generation of diverse leaders.
Tim Cook, CEO, ,Apple: “We are all accountable to the urgent work of building a more just, more equitable world — and these new projects send a clear signal of Apple’s enduring commitment. We’re launching REJI’s latest initiatives with partners across a broad range of industries and backgrounds — from students to teachers, developers to entrepreneurs, and community organisers to justice advocates — working together to empower communities that have borne the brunt of racism and discrimination for far too long. We are honoured to help bring this vision to bear, and to match our words and actions to the values of equity and inclusion we have always prized at Apple.”
Last June, Apple announced REJI in the wake of protests around the world following the killings of Breonna Taylor, George Floyd, and countless others. The initiative builds on Apple’s work to advance racial equity in education, the economy, and the criminal justice system, and is led by Apple’s vice president of Environment, Policy and Social Initiatives, Lisa Jackson. REJI complements Apple’s internal efforts to improve diversity and inclusion at every level of the company.
Lisa Jackson, vice president of Environment, Policy and Social Initiatives, Apple: “Every individual deserves equal access to opportunity regardless of skin colour or zip code. For too long, communities of colour have faced gross injustices and institutional barriers to their pursuit of the American dream, and we are proud to lend our voices and resources to build new engines of opportunity that empower, inspire, and create meaningful change.”
Apple is working with Southern Company and a range of community stakeholders to support the launch of the Propel Center, a first-of-its-kind innovation and learning hub for the HBCU community.
Apple’s $25 million contribution will enable the Propel Center to support HBCU students and faculty through a robust virtual platform, a physical campus in the historic Atlanta University Center, as well as on-campus activations at partner institutions.
The centre is designed to support the next generation of diverse leaders, providing innovative curricula, technology support, career opportunities, and fellowship programmes.
The Propel Center will offer a wide range of educational tracks, including AI and machine learning, agricultural technologies, social justice, entertainment arts, app development, augmented reality, design and creative arts, career preparation, and entrepreneurship. Experts from Apple will help develop curricula and provide ongoing mentorship and learning support, along with offering internship opportunities.
The Propel Center was imagined and designed by Ed Farm, a groundbreaking organisation that works to promote innovation and educational equity. The initiative builds upon Apple’s partnership with Ed Farm and the company’s work with three dozen HBCUs, bringing coding, creativity, and career opportunities to campuses and communities across the US.
Anthony Oni, founder, Ed Farm: “We’re thrilled to be partnering with Apple on this extraordinary project. The Propel Center will help cultivate leadership and drive innovation in tech and beyond, acting as a springboard for change in communities across America.”
As part of Apple’s ongoing partnerships with HBCUs, the company is also establishing two new grants to support HBCU engineering programmes. Apple’s new Innovation Grants will help HBCU Colleges of Engineering develop their silicon and hardware engineering curriculum in partnership with Apple’s experts.
The new Faculty Fellows Programme will support HBCU educators pursuing R&D with mentorship programmes, curriculum development assistance, and funds to equip their lab spaces.
Building on its longstanding scholarship programme with the Thurgood Marshall College Fund, Apple is also now offering scholarships to 100 new Apple Scholars from underrepresented communities.
In addition to financial support, the Apple Scholars programme includes mentorship and career development experience at Apple.