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Bob Koigi
18-05-2021 16:31:17 | hits: 5084 Tags:
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Bob Koigi is an editor at Marketing Report EU

My Columns:
01-02-2023 | [Marketing Week] Bob Koigi: Industry leverages ChatGPT to boost offerings
26-01-2023 | [Marketing Report] Bob Koigi: Advancing brand safety solutions
22-12-2022 | [Marketing Week] Bob Koigi: Industry players' expectations of 2023
15-12-2022 | [Marketing Week] Bob Koigi: The making of the Apple behemoth
01-12-2022 | [Marketing Week] Bob Koigi: The rise and rise of social media advertising
24-11-2022 | [Marketing Week] Investing in ethical and responsible advertising
17-11-2022 | [Marketing Week] Bob Koigi: Accelerating decarbonization of the media supply chain
09-11-2022 | [Marketing Week] Bob Koigi: The battle for brand value
19-10-2022 | [Marketing Week] Bob Koigi: The implications of tightening ad budgets to the industry
12-10-2022 | [Marketing Week] Bob Koigi: Meta’s proposed upgrades a win for content creators

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Game media agency The Invaders make Fortnite community turn in-game lights off during Earth Hour
Game media agency The Invaders recently brought together Earth Hour and Epic Games - Fortnite’s game publisher - to bring a whole new dimension to Earth Hour by taking it online and turning off the lights in-game

DoubleVerify targets Netflix advertisers with measurement solutions
DoubleVerify, DV, a software platform for digital media measurement, data and analytics, has announced that DV’s measurement solutions are now available for all Netflix advertisers.

Swiss marketing AI startup Nexoya secures $5 million in Series A financing to expand into new markets
Nexoya integrates digital advertising channels and connects them with their AI-based solution.

[Startup Interview] Marko van Kampen, Co-Founder, Just Another Network, Netherlands
Just Another Network is a media company for the next generation that creates, manages and distributes news, sports and entertainment in a way that is contemporary.

WPP acquires German healthcare specialist 3K Communication
Founded 25 years ago, 3K is known for its expertise in healthcare, biopharmaceuticals, and related sciences, working with some of the world’s most notable global pharmaceutical companies, consumer health brands, and local biotech start-ups.

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[Marketing Week] Bob Koigi: Industry leverages ChatGPT to boost offerings
01-02-2023 | 12:00:00
Now, adtech companies and marketers are embracing the trailblazing innovation for varied reasons from gaining market intelligence, improving persona narratives to generating persona-driven ad content, email campaigns, and landing page copy among other uses.
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