Bob Koigi
Bob Koigi is an editor at Marketing Report EU
My Columns:
28-09-2021 | [Marketing Week] Bob Koigi: Social media giants redefine future of content, e-commerce21-09-2021 | [Marketing Week] Bob Koigi: Focus on minority content creators
14-09-2021 | [Marketing Week] Bob Koigi: Sustainable brands and campaigns
07-09-2021 | [Marketing Week] Bob Koigi: Brands adopt niche positions to respond to market trends
31-08-2021 | [Marketing Week] Bob Koigi: Activating innovative ad solutions to grow brands portfolio, expand customer base
10-08-2021 | [Marketing Week] Bob Koigi: The rise and rise of global billboard and outdoor ad market
27-07-2021 | [Marketing Week] Bob Koigi: UN picks top small businesses investing in “Good Food for All”
13-07-2021 | [Marketing Week] Bob Koigi: Global advertising agencies market rebounds from shocks to record growth
06-07-2021 | [Marketing Week] Bob Koigi: Brands tap new campaign strategies to grow client base
29-06-2021 | [Marketing Week] Bob Koigi: Tech revolutionizes ad impact measurement
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Columns.
[Marketing Week] Bob Koigi: Social media giants redefine future of content, e-commerce
Global social media powerhouses continue to evolve by tapping into opportunities that the tech space presents and are moving from being content platforms to digital commerce giants.
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