Bob Koigi
Bob Koigi is an editor at Marketing Report EU
My Columns:
24-11-2022 | [Marketing Week] Investing in ethical and responsible advertising17-11-2022 | [Marketing Week] Bob Koigi: Accelerating decarbonization of the media supply chain
09-11-2022 | [Marketing Week] Bob Koigi: The battle for brand value
19-10-2022 | [Marketing Week] Bob Koigi: The implications of tightening ad budgets to the industry
12-10-2022 | [Marketing Week] Bob Koigi: Meta’s proposed upgrades a win for content creators
29-09-2022 | [Marketing Week] Bob Koigi: Safeguarding data ethics in digital advertising
22-09-2022 | [Marketing Week] Bob Koigi: Brands bolster the sustainability resolve
14-09-2022 | [Marketing Week] Bob Koigi: The market value of addressable advertising
31-08-2022 | [Marketing Week] Bob Koigi: Emerging opportunities in in-game advertising
25-08-2022 | [Marketing Week] Bob Koigi: Influencers redefine advertising and brand positioning
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Columns.
[Marketing Week] Investing in ethical and responsible advertising
As consumers increasingly complain about growing misinformation, brands are heightening interventions meant to protect their long-term brand values and their short-term business results.
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