Bob Koigi
Bob Koigi is an editor at Marketing Report EU
My Columns:
01-02-2023 | [Marketing Week] Bob Koigi: Industry leverages ChatGPT to boost offerings26-01-2023 | [Marketing Report] Bob Koigi: Advancing brand safety solutions
22-12-2022 | [Marketing Week] Bob Koigi: Industry players' expectations of 2023
15-12-2022 | [Marketing Week] Bob Koigi: The making of the Apple behemoth
01-12-2022 | [Marketing Week] Bob Koigi: The rise and rise of social media advertising
24-11-2022 | [Marketing Week] Investing in ethical and responsible advertising
17-11-2022 | [Marketing Week] Bob Koigi: Accelerating decarbonization of the media supply chain
09-11-2022 | [Marketing Week] Bob Koigi: The battle for brand value
19-10-2022 | [Marketing Week] Bob Koigi: The implications of tightening ad budgets to the industry
12-10-2022 | [Marketing Week] Bob Koigi: Meta’s proposed upgrades a win for content creators
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Columns.
[Marketing Week] Bob Koigi: Industry leverages ChatGPT to boost offerings
Now, adtech companies and marketers are embracing the trailblazing innovation for varied reasons from gaining market intelligence, improving persona narratives to generating persona-driven ad content, email campaigns, and landing page copy among other uses.
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