Bob Koigi
Bob Koigi is an editor at Marketing Report EU
My Columns:
12-01-2022 | [Marketing Week] Bob Koigi: How pandemic will impact ad spend in 202205-01-2022 | [Marketing Week] Bob Koigi: Video content streaming experiences: Customer is king
23-12-2021 | [Marketing Week] Bob Koigi: Sounding the alarm over surge in holiday advertising fraud
14-12-2021 | [Marketing Report] Bob Koigi: The nexus between advertising and climate change
07-12-2021 | [Marketing Report] Bob Koigi: Stepping up the war on extremist content, fake news
30-11-2021 | [Marketing Week] Bob Koigi: Betting on emerging technologies to boost communication campaigns
24-11-2021 | [Marketing Week] Bob Koigi: Marketing Report forays into Belgium as it seeks to grow European footprint
17-11-2021 | [Marketing Week] Bob Koigi: Enlisting governments' support to bridge marketing skills gap
11-11-2021 | [Marketing Week] Bob Koigi: Reinventing advertising offerings
26-10-2021 | [Marketing Week] Bob Koigi: European advertisers put on notice for using tracking ads
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Columns.
[Marketing Week] Bob Koigi: How pandemic will impact ad spend in 2022
The global pandemic continues to impact ad spend and strategies on social media platforms among marketers and this will be more pronounced in 2022. This, combined with today’s consumers who uses an average of eight social media platforms is informing a multi-platform approach among advertisers and brands for long-term success.
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