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Bob Koigi
18-05-2021 16:31:17 | hits: 2857 Tags:
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Bob Koigi is an editor at Marketing Report EU

My Columns:
16-06-2022 | [Marketing Week] Bob Koigi: The changing content consumption trends
10-06-2022 | [Marketing Report] Bob Koigi: How Augmented Reality ads are influencing consumers’ purchasing decisions
31-05-2022 | [Marketing Week] Bob Koigi: Brands take sustainability agenda to the next level
10-05-2022 | [Marketing Week] Bob Koigi: Making a case for carbon neutral advertising
04-05-2022 | [Marketing week] Bob Koigi: Bridging advertising skills gap
22-03-2022 | [Marketing Week] Bob Koigi: Brands, agencies react to Russia-Ukraine conflict
03-03-2022 | [Marketing Report] Bob Koigi: The rise and rise of mobile advertising
24-02-2022 | [Marketing Week] Bob Koigi: Warming up to the metaverse revolution
17-02-2022 | [Marketing Week] Bob Koigi: Emerging advertising threats
02-02-2022 | [Marketing Week] Bob Koigi: Influencer marketing trends that will shape 2022

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Mindshare, the media services company that is part of WPP, has launched Precisely Human Intelligence (PHI) - a new suite of machine learning products that help brands better understand the motivations, mindsets and emotions that drive consumer decision-making and then buy those audiences at scale.

Hello Media selects Hivestack to offer unique solutions for programmatic buyers across Korea
Hivestack, the world’s independent programmatic digital out of home (DOOH) ad tech company has announced a partnership with Hello Media, Korea’s largest digital out of home media provider within hospitals and medical centers.

Balance between ads and content optimizes user attention, study
Havas Media Group and Teads have unveiled “Project Trinity,” a collaborative research study on the drivers of user engagement in publisher environments.

IKEA joins Stockholm+50 events to highlight role of business in protecting biodiversity
Last week,  Inter IKEA Group joined the Stockholm+50 conference with one aim to foster dialogue around the important role the private sector can play, by bringing together around 30 businesses in an event co-hosted with WWF and H&M.

[eMarketer] Apple's soon-to-be-announced RealityOS could be a game changer for marketers
RealityOS, Apple's purported operating system for its expected augmented and virtual reality (AR/VR) headset, has been discovered in a trademark filing discovered by Vox Media product manager Parker Ortolani.

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[Marketing Week] Bob Koigi: The changing content consumption trends
16-06-2022 | 13:00:00
Content consumers are now paying more attention to advertisements when they are engaged in the content the ad is placed within.
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