Carlsberg joins PEFerence consortium on sustainable beer production

Carlsberg joins PEFerence consortium on sustainable beer production

01-04-2021 16:28:13 | Door: Bob Koigi | Hits: 296 | Tags:

Carlsberg has joined the PEFerence consortium as a partner in the development of the biobased PEF material.

The new partnership underpins Carlsberg’s commitment to sustainable development, its targets to achieve zero carbon emissions at its breweries and reduce the value chain carbon footprint with 30% by 2030.

Myriam Shingleton, Vice President Group Development, Carlsberg Group: “We are always looking for partnerships and innovations that can help us make our business and products more sustainable, while moving the quality of our beers to an even higher level. This is deeply rooted in the DNA of Carlsberg.

“The partnership with Avantium will enable us to reduce waste and the carbon footprint of our packaging material, a key part of our sustainability programme Together Towards ZERO. We highly value the many performance and sustainability features of PEF. Together, we aim at shaping the next-generation packaging for a circular and low-carbon future.”

Avantium is already working with Carlsberg Group as one of the technology providers for the fully bio-based and recyclable Green Fibre Bottle, driven by Paboco, the Paper Bottle Company – a joint venture between BillerudKorsnäs and bottle manufacturing specialist Alpla.

 In 2019, Carlsberg was joined by drinks firm Coca-Cola Company, global spirits company The Absolut Company and L’Oréal in the Paper Bottle Community.

Carlsberg Group’s focus on sustainable packaging innovations is not new. In recent years, we have launched a number of packaging innovations, including recycled shrink film, greener label ink and the innovative Snap Pack, which will replace the plastic rings on its multipacks with a solution that instead glues the cans together.

www.carlsberggroup.com


Join the Marketing Report Group on LinkedIn!