Cloud Media Center enters sports video distribution space with platform that connects content producers, publishers, advertisers
Cloud Media Center (CMC) has arrived as the new gold standard in sports-video distribution armed with a cadre of formidable sports-aligned financial backers, a highly sophisticated tech platform built by former Intel developers and an industry-leading rev-share model that further sweetens the company’s robust value proposition.
Robert Portrie, Chairman, Cloud Media Center: “We are well-positioned to succeed in an increasingly crowded digital space. We have the funding, the experience and vision, a best-in-class technology platform and a unique, rev-share business model that will allow us to compete with anybody.”
CMC attributes its strong financial position to a diverse mix of investors including the local firm, Monterey Private Capital located in Ponte Vedra Beach, and Chicago-based Matrix Capital Advisors, an independent wealth management firm.
CMC sells advertising inventory — including display, pre-roll and mid-roll insertions, sponsorships and custom brand-integration — tied to both long-form and short-form sports video through a cloud- based, analytically driven distribution platform that seamlessly connects advertisers with content producers and publishers. CMC’s end-to-end platform enables collaboration, at an unprecedented level, among the big three traditionally siloed groups within the digital publishing marketplace.
It is that collaboration coupled with best-in-class, real-time analytics that allow advertisers and publishers alike to optimize their campaigns — and do it with speed and granular accuracy. CMC has developed a customized dashboard for each constituency — content producers, advertisers and publishers — equipped with advanced, real-time analytics for highly efficient and effective campaign management.
Ravi Bandaru, Chief Technology Officer, Cloud Media Center: “We built the complete package, an end-to-end platform with powerful next generation technology capabilities. CMC’s one-of-a-kind AI/ML analytics-driven Digital Media Platform with a robust and secure AWS cloud-services backend, will be the ‘go-to’ media network for all content producers, publishers and advertisers in meeting all of their business needs.”
Another of CMC’s big key differentiators is a rich library of all-original, super high-quality sports- video content. The start-up company has unique partnerships with an elite group of content producers, including CampusLore, that boasts group-rights access to the name, image and likeness of the most celebrated athletes in America, and beyond. Broad access to athletes offers a unique and dynamic opportunity for customized, brand-integrated content for CMC’s advertisers.