Columns
[Marketing Week] Bob Koigi: The rise and rise of global billboard and outdoor ad market
The global billboard and outdoor advertising market is poised to grow from $60.23 billion in 2020 to $66.63 billion in 2021 at a compound annual growth rate (CAGR) of 10.6%.
[Marketing Week] Bob Koigi: UN picks top small businesses investing in “Good Food for All”
Fifty small- and medium-sized enterprises around the world have been announced as the Best Small Businesses of the “Good Food for All” competition, held in conjunction with the UN Food Systems Summit.
[Marketing Week] Bob Koigi: Global advertising agencies market rebounds from shocks to record growth
According to a report by Research and Markets, The global advertising agencies market is expected to grow from $317.63 billion in 2020 to $348.4 billion in 2021.
[Marketing Week] Bob Koigi: Brands tap new campaign strategies to grow client base
Brands are revising their campaign strategies and embracing innovative models as they seek to reach hitherto untapped markets and expand their portfolio.
[Marketing Week] Bob Koigi: Tech revolutionizes ad impact measurement
Advertisers are increasingly turning to tech solutions to accurately measure the impact of their ads and maximize the effectiveness of each campaign while it is still in progress.
[Marketing Week] Bob Koigi: Global ad spending defies pandemic to record historic growth
As the global economy recovers from the devastating impacts of COVID-19, key sectors are bouncing back with numerous reports highlighting that while this will be a recovery year, there are signs that some sectors could record post pandemic growth rates.
[Marketing Week] Bob Koigi: Expanding offerings and reach with mergers and acquisitions
Brands keen on growing their offerings while strengthening clients’ portfolio are going the acquisition and mergers way in what is creating a win-win situation with their rivals.
[Marketing Week] Bob Koigi: Marketers envision career opportunities fit for post-pandemic future
As COVID-19 continues to disrupt economies, alter the way we work and redefine lifestyles, employers companies and staff are adjusting their way of work as the pandemic alters the future of work.
Magdalena Flick: 5 reasons why it’s time to give native advertising a leading role in your media mix
When it comes to digital marketing, brands and agencies are always looking to gain new ways to reach and speak to their audiences.
[Marketing Week] Bob Koigi: Brands, agencies invest in diversity, inclusion and equity
Global brands, media, marketing and advertising agencies, alive to the growing call to champion inclusion, equity and diversity are investing in new strategies, partnerships and businesses in in unprecedented ways.
[Column] Henri Lessing: How to top your niche on YouTube with contextual targeting
Digital marketing, just like fashion, evolves and changes faster than light speed. YouTube influencer marketing is also not stagnant:
[Column] Jeffrey Pater: The Exciting New Age of Creators
In the last few years, the YouTube algorithm has gone through an enormous change. Viral content is no longer the go-to format for new creators.
[Column]Gregory Edelenbos: Seven misconceptions about creating branded content on YouTube
Because of the global lockdown, online activity has skyrocketed. Marketing leaders predict that many more companies will invest in branded content in 2021.
[Column] Jennifer Feaster: Why we believe live streaming is a gold mine for brands in 2021
Live streaming brought China $6 Billion USD in sales within one day and while some companies are still not sure whether they should give it a try, others are increasing their revenue by millions in the blink of an eye.
[Column] Henri Lessing: Why we believe YouTube will become number one in music streaming
YouTube has always been an integral part of the music business. However, the platform is taking the music-streaming war to the next level.
[Column] Jennifer Feaster: YouTube Content Game: Micro-Influencers vs Macro-Influencers
Influencer marketing has proved to be a worthy investment for brands: in a recent Twitter survey, 49% of responders said they rely on influencer recommendations when making purchases.
[Column] Fleur Willemijn van Beinum: Social first
Adapt the drumbeat and break the rules. Define the status quo. With social first you take mobile first a step further.
Fleur Willemijn van Beinum: Data for content
Time over time again I am shocked by the inside-out content arrogance by brands. It is time to flip and to capture your audience's needs to produce content. And to have your content efforts contribute to your business objectives
Fleur Willemijn van Beinum: Build a brand before products
'NOBULL is a footwear, apparel and accessory brand for people who train hard and don't believe in excuses. If you think gimmicks in your shoes make you a better athlete, NOBULL is not for you.'
ADVERTISEMENT.
ADVERTISEMENT.
Columns.
[Marketing Week] Bob Koigi: How pandemic will impact ad spend in 2022
The global pandemic continues to impact ad spend and strategies on social media platforms among marketers and this will be more pronounced in 2022. This, combined with today’s consumers who uses an average of eight social media platforms is informing a multi-platform approach among advertisers and brands for long-term success.
More Columns