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Influencer marketing has proved to be a worthy investment for brands: in a recent Twitter survey, 49% of responders said they rely on influencer recommendations when making purchases.

Adapt the drumbeat and break the rules. Define the status quo. With social first you take mobile first a step further.

Time over time again I am shocked by the inside-out content arrogance by brands. It is time to flip and to capture your audience's needs to produce content. And to have your content efforts contribute to your business objectives

'NOBULL is a footwear, apparel and accessory brand for people who train hard and don't believe in excuses. If you think gimmicks in your shoes make you a better athlete, NOBULL is not for you.'