Brand & Sustainability
Brands to be challenged by growing power of online retailers, dentsu report
The research shows how the pandemic has accelerated many of the long-term trends facing brands.
[eMarketer] Grocery purchases go digital in the wake of pandemic
Food and beverage category recorded the highest online commerce growth in the USA in 2020 in the wake of COVID-19 according to a report by eMarketer.
Mindshare announces leadership appointments in China
Benjamin Condit takes over the responsibility of Mindshare China CEO and Linda Lin takes over the responsibility of Executive Chair of Greater China. Both appointments are effective immediately.
WPP appoints Dave Rolfe as Global Head of Production
WPP has announced the appointment of Dave Rolfe to the new role of Global Head of Production, WPP and Hogarth.
[Column] Fleur Willemijn van Beinum: Social first
08-10-2020 | 16:26:00
Adapt the drumbeat and break the rules. Define the status quo. With social first you take mobile first a step further.