Programmatic advertising has changed the face of digital advertising as we know it. Automatic buying enables solutions like dynamic creative optimization for a level of granularity and relevancy not possible with traditional digital ads.
In what is poised to be historic and a global first, 52.1 per cent of all retail sales in China this year will be from ecommerce according to a forecast by emarketer.
Heineken's tequila-flavoured beer brand Desperados has partnered with eight emerging graphic designers, painters, photographers and illustrators, creating the Desperados Design Collective, to develop its latest advertising campaign.
SpotX, the global video advertising platform, has announced a partnership with LG Electronics Inc. (LG) to serve as the primary supply-side platform (SSP) throughout the US, EMEA, and Latin America.
