Countries

Integral Ad Science, a global player in digital media quality, has announced it has enhanced its partnership with YouTube to provide advertisers with industry-leading brand safety and suitability measurement across the online video platform.

As one of the world’s most popular and well-known cosmetics brands, L’Oréal operates in over 150 countries and has a global portfolio of over 30 brands.

Kantar, the world’s marketing data and analytics company, has announced the launch of Kantar BrandNowTM, an always-on brand performance tracker.

This new division will bring together Data, Analytics & Martech and Investment disciplines in NA into one collaborative and integrated team.

With artificial intelligence (AI) emerging as a game-changing technology with the potential to revolutionize virtually every industry, the issue of trust in related systems has become increasingly important.

Now, adtech companies and marketers are embracing the trailblazing innovation for varied reasons from gaining market intelligence, improving persona narratives to generating persona-driven ad content, email campaigns, and landing page copy among other uses.