OvareGroup, a media and marketing communications holding company, has announced its significant investment in Togetherwith, a global full-service ad agency.
Hogarth and Final Pixel Partner to offer virtual production services to clients and WPP partner agencies | CreationThe partnership will establish Hogarth Final Pixel as a worldwide leader in using virtual production to power end-to-end content creation, bringing to life this new approach for creating and making, for both clients and WPP agency partners.
The new solution uses Machine Learning to analyze various elements and strategies behind an ad such as objective, targeting, placement type and position, creative format, and quality ranking, to predict ad recall lift potential and assess the quality of the creative for any campaign.
As part of this year’s movement, Logitech has launched the inaugural Logitech Change Council. This council is a diversity, equity and inclusion (DEI) advisory board composed of creators.
Personalize 2.0 delivers breakthrough capabilities to accelerate and scale campaign activation while ensuring brand governance and improved campaign addressability cross-channel.
S4Capital announced that Miyagi, the leading creative content marketing agency - integrating strategy, creativity and production - is merging with Media.Monks to form S4Capital's Content practice in Italy.
The ambition is to remove censorship of female pleasure and shine a light on the power of female sensuality and sensual self-expression. The campaign breaks across the UK this autumn.
Logitech For Creators, a brand extension of Logitech, dedicated to empowering all creators to pursue their passions, has announced “Raise Your Voice,” a new worldwide brand campaign for Blue Microphones.
Recognizing the importance of giving credit where it is due, Logitech is partnering with award-winning choreographer and visionary JaQuel Knight, to help ten creators secure copyright of their choreography.
Creative Commerce company, VMLY&R COMMERCE has kicked-off its appointment as Agency of Record (AOR) for Southeast Asia’s largest integrated car e-commerce platform Carsome, in Malaysia, Indonesia and Thailand, with an exciting campaign for Hari Raya.
Apple has announced at Apple Creative Studios, a global initiative that will provide career-building mentorship, professional industry skills training, creative resources.
The partnership will see the creation of a micro-network of integrated content studios, first in London, New York, Chicago and Kuala Lumpur, followed by further studios across Europe, Australia, China, India, Latin America and the West Coast of the US.
It currently counts 36 national trade associations from around the globe as members and is headed by the newly-appointed President Tamara Daltroff, the Director General, EACA, Europe.
Intracto Group is continuously building an integrated full-service agency. An end-to-end partner for clients, enabling them to excel in the domains of strategy, creation, content, marketing and technology.
LME turned to the Manchester division of international digital agency Dept to guide the brand refresh for LME and its events and to develop a centralised solution for managing its portfolio of websites.
IPG Mediabrands and TikTok are joining forces to spearhead a first-of-its-kind creator and content accelerator initiative designed to drive brands to the center of culture.
Procter & Gamble launches content creation platform targeting black creators across advertising, film and TV
Titled “Widen The Screen,” it will include new films and initiatives that feature more diverse storytellers, combat bias against all people fueled by misrepresentation, increase investment in Black-owned and operated media and employ more diverse creators.
In this role, Angela will be responsible for overseeing the execution of creative commerce concepts and designs for the company’s domestic and international clients with specific focus on elevating the craft of design and art direction.
S 4Capital has announced that it has entered into a conditional agreement in relation to a merger of Jam3, an award-winning Toronto-based design and experience agency, with MediaMonks, S 4Capital’s Content practice.
His main assignment will be to set the creative direction for IKEA Range and Marketing & Communication. The role also includes to creatively lead and inspire the many co-workers and collaboration partners throughout the IKEA network.
Devetry, a software consultancy that provides technology solutions ranging from organizational strategy to custom software development, has announced it has joined global digital agency Dept.
Gillette has announced the return of the Gillette Gaming Alliance - a team of global streamers selected to represent the brand and create content for audiences worldwide.
As the latest addition to Sony’s Cinema Line, the FX3 delivers a cinematic look and professional operability and reliability all in one device.
The global integrated campaign creative and strategy was led by Isobar Amsterdam and is the latest in a three-year pro bono partnership involving creative and media agencies from across the dentsu international network, aimed at ending a disease that kills a child every two minutes.
In response to the growing demand for high-quality camera equipment to meet the evolving requirements of today’s content creators, Canon Europe has announced the EOS M50 Mark II, the successor to the award-winning EOS M50.