Headlines.
Nieuws.
Barcadi selects EPAM to accelerate digital marketing and e-commerce strategy
09-10-2020 | 08:39:57
EPAM Systems, Inc., a global provider of digital platform engineering and software development services, has announced the successful launch of Bacardi's new end-to-end, automated DevOps platform.


Hillenaar Outdoor exploiteert digitale mast bij Breda
08-10-2020 | 16:19:24
Hillenaar Outdoor zet investeringen in digitale reclamemasten door. In oktober wordt een object van het bedrijf operationeel nabij Breda.


Nielsen upgrades ad intel platform with richer advertising spend data
08-10-2020 | 09:56:08
Nielsen has announced that it is augmenting the digital capabilities of Nielsen Ad Intel, a market advertising intelligence solution.


McDonald’s names Katie Beirne Fallon Chief Global Impact Officer
07-10-2020 | 11:00:16
McDonald's Corporation has announced the creation of a new Global Impact Team to harness and direct the full strength of McDonald’s ongoing efforts to affect positive change around the world.


Samsung launches self-serve advertising platform
06-10-2020 | 11:02:52
Samsung has announced the launch of a self-serve advertising platform that offers advertisers the opportunity to place ads into its growing Samsung TV Plus ad supported streaming TV offering.


Google Cloud partners with Reckitt Benckiser to build consumer engagement across brands
30-09-2020 | 17:06:15
Google Cloud has announced collaboration with Reckitt Benckiser (RB) to drive stronger customer engagement as the consumer health, hygiene and nutrition company embarks on wide-scale digital transformation.


WPP agencies partner with World Woman Foundation for digital women empowerment campaign
30-09-2020 | 11:39:46
The World Woman Foundation, in partnership with Geometry along with WPP agency partners BCW, Hogarth Worldwide and Gramercy Park Studios, have launched its #ShesMyHero campaign which will culminate in World Woman Hour.


Lockdowns put pressure on brands to cultivate customer loyalty, Mindshare New Normal Tracker
29-09-2020 | 16:07:58
Mindshare, the agency network that is part of WPP, has released the eighth wave of its ‘New Normal’ COVID-19 tracker - a 1,000 person per market survey across 10 global markets.


Spotify and Chernin Entertainment announce multiyear first look partnership
29-09-2020 | 11:09:09
As podcasting consumption has grown worldwide, so has the trend of podcasts serving as the source material for movies, TV shows, and news broadcasts for an always-on audio medium.


VIRTUE designs The Heroes of Sustainability campaign for McDonald’s Austria
25-09-2020 | 09:55:59
With over 40,000 partner enterprises, McDonald’s Austria is the principal partner of Austrian agriculture in the catering sector.


Creative agency SouthPaw develops campaign for malt brand Benriach
24-09-2020 | 11:42:37
Creative agency SouthPaw has developed a new creative platform for single malt brand Benriach, ‘A World of Flavour’ to drive awareness and penetration. 


Mono Solutions partners with Lokale Internetwerbung to launch digital marketing platform
24-09-2020 | 11:36:50
Mono Solutions, an offshoot of German multimedia conglomerate Bauer Media has partnered with Lokale Internetwerbung GmbH & Co. KG, a company that delivers a SaaS marketing solution to local businesses in more than 40 markets.


Verizon Media introduces platform capabilities to enhance live streaming experience
23-09-2020 | 08:52:31
Verizon Media has announced a series of new Media Platform enhancements designed to evolve the live streaming experience.


ReverseAds launches world's first reverse-engineered search advertising
22-09-2020 | 16:03:48
ReverseAds has announced the launch of its reverse-engineered search advertising solution that uses Big Data, A.I., and predictive modeling to help brands serve intuitive ads everywhere buyers go online after their initial search.


Wpromote unveils The Ad Creative Bank to assist marketers explore ad creative trends
22-09-2020 | 16:00:51
Digital marketing agency Wpromote, has announced the launch of The Ad Creative Bank, a tool to help marketers identify trends, build new best practices, and improve marketing creative.


Zoox Smart Data and Kubient partner to provide premium audiences with data to advertisers
21-09-2020 | 15:39:32
Kubient and Zoox Smart Data, a solution in applying Big Data and artificial intelligence, have launched a strategic partnership to allow advertisers to buy with vetted first party, consumer provided audience data.


Admitad launches marketplace for advertisers and publishers
19-09-2020 | 13:03:00
German-based service provider Admitad has launched Admitad Affiliate Marketplace, an aggregator of affiliate programs from multiple networks.


Hivestack joins forces with Clear Channel UK as programmatic DOOH partner
19-09-2020 | 08:13:53
Hivestack, a global programmatic digital Out of Home (DOOH) ad tech company, has announced a new partnership with Clear Channel UK, part of Clear Channel Outdoor, one of the global leaders in Out of Home.


Samsung Partners with d’strict to create content for smart signage
18-09-2020 | 18:19:00
Samsung Electronics has announced a new partnership with design company d’strict to showcase groundbreaking new media art on Samsung’s industry-leading SMART signage.


Brand leaders express need for more media cohesion in new marketing report
18-09-2020 | 18:15:41
The Chief Marketing Officer (CMO) Council in partnership with Cision has published a new report - Bridging the Gap for Comms & Marketing: Building Cohesion in the Age of Customer Disruption.