End-to-end agency iO also has some serious creative ambitions. This is underlined by the arrival of Jorrit Hermans as Creative Director at Campus Herentals. He will be taking care of the campus’ creative output.
Amp.Amsterdam: The Telkomsel Sonic Branding Case
OvareGroup, a media and marketing communications holding company, has announced its significant investment in Togetherwith, a global full-service ad agency.
Hogarth and Final Pixel Partner to offer virtual production services to clients and WPP partner agencies | CreationThe partnership will establish Hogarth Final Pixel as a worldwide leader in using virtual production to power end-to-end content creation, bringing to life this new approach for creating and making, for both clients and WPP agency partners.
The new solution uses Machine Learning to analyze various elements and strategies behind an ad such as objective, targeting, placement type and position, creative format, and quality ranking, to predict ad recall lift potential and assess the quality of the creative for any campaign.
With over 40,000 partner enterprises, McDonald’s Austria is the principal partner of Austrian agriculture in the catering sector.
Creative agency SouthPaw has developed a new creative platform for single malt brand Benriach, ‘A World of Flavour’ to drive awareness and penetration.
Mono Solutions, an offshoot of German multimedia conglomerate Bauer Media has partnered with Lokale Internetwerbung GmbH & Co. KG, a company that delivers a SaaS marketing solution to local businesses in more than 40 markets.
Verizon Media has announced a series of new Media Platform enhancements designed to evolve the live streaming experience.
ReverseAds has announced the launch of its reverse-engineered search advertising solution that uses Big Data, A.I., and predictive modeling to help brands serve intuitive ads everywhere buyers go online after their initial search.
Digital marketing agency Wpromote, has announced the launch of The Ad Creative Bank, a tool to help marketers identify trends, build new best practices, and improve marketing creative.
Kubient and Zoox Smart Data, a solution in applying Big Data and artificial intelligence, have launched a strategic partnership to allow advertisers to buy with vetted first party, consumer provided audience data.
German-based service provider Admitad has launched Admitad Affiliate Marketplace, an aggregator of affiliate programs from multiple networks.
Hivestack, a global programmatic digital Out of Home (DOOH) ad tech company, has announced a new partnership with Clear Channel UK, part of Clear Channel Outdoor, one of the global leaders in Out of Home.
Samsung Electronics has announced a new partnership with design company d’strict to showcase groundbreaking new media art on Samsung’s industry-leading SMART signage.
The Chief Marketing Officer (CMO) Council in partnership with Cision has published a new report - Bridging the Gap for Comms & Marketing: Building Cohesion in the Age of Customer Disruption.
Nielsen has announced it is launching Nielsen Compass, a powerful, world leading database that leverages the company’s global scale to establish syndicated normative standards for campaign outcomes measurement.
World Federation of Advertisers has unveiled an advertiser-centric Framework for cross-media measurement – the “holy grail” for marketers.
Top-selling toy on France Amazon, Lunii has crossed the Atlantic and is launching in the U.S. this month (now available in B8TA). Perfect for this COVID times, it's screen-free and emissions-free.
Channel 4 has announced that 4Creative’s Eoin McLaughlin has been promoted to the newly created role of Deputy Executive Creative Director and the appointment of award-winning creative Lydia Raghavan to Creative Director.
PostCoronaPosts.com is a global online platform where people can share their post-pandemic intentions anonymously with the rest of the world.
Geometry has announced promotion of Will Good to the newly created role of Global Head of Business Development, reporting directly to Global CEO Beth Ann Kaminkow.