DPG Media acquires Sijthoff Media’s children platforms Kidsweek and Samsam
The titles Kidsweek, Kidsweek in de Klas and Samsam - by Sijthoff Media - will become part of DPG Media on 1 December. With this, DPG Media is expanding its kids portfolio, which now consists of Donald Duck, Tina and ZoZitDat.
The Kidsweek, Kidsweek in de Klas and Samsam brands reach more than 164,000 children, parents and teachers every week. The acquisition further strengthens DPG Media's mission to stimulate reading among the younger generation.
The Kidsweek and Samsam brands are well known among children and teachers and have grown in recent decades into cross-media platforms with print publications, websites, newsletters, an app, social media channels, events and teaching methods for primary education.
DPG Media has a leading position in the kids market with the magazines Donald Duck, Tina and ZoZitDat. Joyce Nieuwenhuijs, Director Magazines DPG Media: “I look forward with great enthusiasm to the addition of Kidsweek and Samsam to our kids portfolio. This will enable us to better fulfill our ambition to increase reading pleasure among the younger generation. I see a lot of potential to grow further with this great portfolio.”
Willem Sijthoff, CEO, Sijthoff Media: " With the titles Kidsweek and Samsam, publisher Young & Connected stood at the cradle of Sijthoff Media. But in recent years we have mainly grown within the business segment. The past six acquisitions were all acquisitions within the B2B sector. segment, which will be our focus for the future. With well-known brands such as Business Insider, Adformatie and Binnenlands Bestuur, we have also grown into one of the largest B2B media companies in the Netherlands in terms of reach."
Henrike van Gelder, Editor-in-chief, Sijthoff Media: " I am pleased that we have found a new owner in DPG Media who has everything it takes to make the journalistic titles Kidsweek and Samsam an even greater success."