DPG Media launches new subsidiary, Aimwel
DPG Media has launched a new subsidiary: Aimwel, a so-called 'software-as-a-service' (SaaS) platform. Aimwel introduces advertising technology with which international job boards, publishers and advertisers attract applicants in the right places with appealing campaigns.
The service grew out of DPG Media's expertise and experience to create B2C campaigns that integrate well across niche sites, display and social media.
Lauri Koop, CEO, Aimwel: “Vacancies sites need support to deliver the results recruiters expect, and that's exactly what we offer. The market in advertising technology for the recruitment sector is booming, worth more than €2.5 billion. With the high demand for staff and more types of media outlets demanding their attention, we have found the perfect product-market fit to attract both active and passive candidates. "
With the workforce shortage at its peak, the needs of both the recruitment industry and applicants have changed dramatically. With optimal cross-media partnerships and stronger performance, Aimwel ensures more applications per vacancy at lower costs.
Christian Van Thillo, Executive Chairman, DPG Media: “For us, success also means sharing valuable developments with others. With that philosophy, we are launching Aimwel as an international B2B SaaS company. Innovation and entrepreneurship has been what we have stood for as a company for 35 years. We know how to seize opportunities and let them grow. "
Aimwel has been successfully tested with leading job boards in the Netherlands, the United Kingdom and Germany.
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