[eMarketer] Amazon's worldwide ecommerce sales to grow by nearly 12% to $532.20 billion in 2021
Jeff Bezos recently announced that he would step down as CEO of Amazon and transition to executive chairman, where he'll focus on "new products and early initiatives." Andy Jassy, who is currently CEO of Amazon Web Services, will replace him.
"Jeff Bezos really knows how to go out on a high note, and the news of his stepping down from the CEO role will certainly overshadow what was a truly historic quarter," said Andrew Lipsman, eMarketer principal analyst at Insider Intelligence.
Andrew notes that Amazon's huge topline performance in Q4—bolstered by Prime Day in October, a massive holiday ecommerce season, and surprising international strength—may obscure the more important story of Amazon's surging ad business.
In 2021, Amazon's worldwide ecommerce sales will grow by nearly 12% to $532.20 billion. That gives it a 12.1% share of the global ecommerce market.
eMarketer also reports that Amazon's global ad business will grow by over 30% this year to $23.04 billion. That gives Amazon a 5.8% share of total global digital ad spending. The ecommerce giant's worldwide mobile ad spending will increase by 41.3% this year.