[eMarketer] Can delivery apps help retailers take on Amazon?

The rise of Instacart and DoorDash has given retailers the opportunity to shortcut Amazon’s longstanding best-in-class delivery speeds. Will the promise of same-day delivery—often accompanied by additional fees—be enough to woo consumers away from the ecommerce giant?

Amazon’s delivery speeds have long been best in class—and they’re only getting faster. As of July 2022, the retailer’s average click-to-door time for US digital purchases was less than two days sitewide—more than twice as fast as all other retailers combined, per analysis from NielsenIQ.

DoorDash, Uber, and Shipt have partnered with hundreds of retailers to offer same-day delivery. The bulk of these partnerships are in the grocery and convenience categories, but the delivery platforms also work with retailers like Bed Bath & Beyond, Best Buy, Lowe’s, PetSmart, and Sephora.

Delivery companies’ share of total US digital grocery sales is approaching 30%, according to eMarketer forecast. This includes sales of food and beverages, pet food, household cleaning products, personal care products, and other household consumables.

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