[eMarketer] Shopify new platform enhances checkout and storefront tools
At the 2021 Unite conference, global e-commerce company Shopify revealed platform enhancements that give merchants more control over the look and functionality of their online storefronts.
Shopify also updated the payments process: Shopify Checkout, its payments and checkout platform, can now handle tens of thousands of purchases per minute. It will also launch Payments Platform, which lets payment providers create Shopify apps that merchants can use as payment gateways.
According to eMarketer, with the introduction of Online Store 2.0, merchants can add new design and functional attributes—like a cart tool to estimate the cost of products after taxes and discounts—that give them more control over their brands. And starting August 1, developers will keep 100% of the first $1 million in revenues they make on Shopify’s app store, after which Shopify will charge 15%—down from the previous 20% rate.