[eMarketer] Spotify is the digital audio platform of choice in the US

[eMarketer] Spotify is the digital audio platform of choice in the US

12-05-2022 12:03:21 | Door: Bob Koigi | Hits: 185 | Tags:

About two-thirds of the US population ages 12 and older listens to digital audio at least once per week, up 5 percentage points from 2021.

Over the past decade, that share has grown by 38 percentage points, making the weekly listenership now 192 million strong.

Among these listeners, Spotify is the digital audio platform of choice, with 31% using the service in the week prior to being surveyed. YouTube Music follows in second, with 20%, while Pandora trails in third place, with 13%.

eMarketer says that’s a radically different picture from 2013, when the US had 86 million weekly digital audio listeners, Pandora was their top platform by a wide margin, and Spotify attracted a single-digit share of that base.

Read the full eMarketer article here

 

www.emarketer.com

 


Join the Marketing Report Group on LinkedIn!