[eMarketer] The number of US paid digital audio subscribers on an upward trajectory

[eMarketer] The number of US paid digital audio subscribers on an upward trajectory

02-09-2021 17:04:29 | Door: Bob Koigi | Hits: 927 | Tags:

The number of paid digital audio subscribers in the US is set to reach 121.9 million this year, up 11% over 2020's total according to a forecast by eMarketer.

eMarketer further says that its latest estimate for US paid audio listeners in 2021 has increased by 5 million since they last published them in Q1, indicating more listeners will be subscribing to audio than previously projected.

Over 40% of US internet users will be paid audio subscribers by year end.

Spotify Premium subscribers make up the largest share of paid subscribers, at 36.7% this year. Apple Music listeners account for 30.3%, and YouTube Premium subscribers make up 19.4%. Pandora Premium patrons make up a significantly smaller slice of the subscription audio pie at just 5.4%.

Read the full eMarketer article here

 

www.emarketer.com


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