[eMarketer] The number of US paid digital audio subscribers on an upward trajectory
The number of paid digital audio subscribers in the US is set to reach 121.9 million this year, up 11% over 2020's total according to a forecast by eMarketer.
eMarketer further says that its latest estimate for US paid audio listeners in 2021 has increased by 5 million since they last published them in Q1, indicating more listeners will be subscribing to audio than previously projected.
Over 40% of US internet users will be paid audio subscribers by year end.
Spotify Premium subscribers make up the largest share of paid subscribers, at 36.7% this year. Apple Music listeners account for 30.3%, and YouTube Premium subscribers make up 19.4%. Pandora Premium patrons make up a significantly smaller slice of the subscription audio pie at just 5.4%.