[eMarketer] TikTok reaches one billion monthly users
TikTok has announced that it has surpassed more than 1 billion monthly users and unveiled three major marketing customization and commerce tools.
Creative Solutions: a series of tools aimed at increasing collaboration between creators and brands.
Branding Solutions: features which allow marketers to track the impact and control the placement of their ads.
TikTok Shopping: First tested in August, this service allows brands to set up first- or third-party commerce operations and directly sell products to users.
These tools offer a high degree of customization to brands and quietly address concerns that advertisers have about other social media platforms.
According to eMarketer, the new tools also put a heavy focus on creator partnerships and shopping options, bringing features to the US that have contributed to a social commerce boom in ByteDance’s home country, China.
The new “TikTok Creator Marketplace” is a portal that will allow brands to more easily identify potential influencer partners, for example. Merchants are also being given tools to bring their storefront to TikTok more easily and directly reach consumers through live shopping channels, in-video product cards, and targeted ads based on users’ interests.