[eMarketer] Twitter’s US ad revenues to grow past $2 billion this year
Following a year of somewhat stalled growth, Twitter will soar past $2 billion in US ad revenues in 2021, marking a 38.5% increase over 2020.
With an increase in live events, sports, and product launches in 2021 over 2020, advertisers flocked to Twitter due to increased demands for advertising campaigns on the platform.
This was big for Twitter, given that advertising will make up 89% of the platform's total revenues in 2021. We expect that figure to flutter above 91% in 2023.
Twitter's US ad revenues make up 54.1% of its total ad revenues. That share is expected to increase to 54.8% by 2023, with US ad revenues growing at a faster rate than international ad revenues.
Accordinng to eMarketer, Twitter's US ad revenues will continue their flight in the coming years, passing $3 billion in 2023.