[eMarketer] US adults spent 1 hour more per day on digital activities in 2020
Amid the Covid-19 pandemic, US adults spent 1 hour more per day on digital activities (across all devices) than they did in 2019. This is according to eMarketer’s latest time spent forecast from Insider Intelligence. Total digital time is now on track to surpass 8 hours by the end of 2022.
In 2020, US adults spent 7 hours, 50 minutes (7:50) per day consuming digital media*, up 15.0% from 6:49 in 2019, the biggest increase since 2012. It’s also considerably higher than our Q1 2020 projection (7:31).
Digital time accounted for 57.5% of adults’ daily media time in 2020, and that figure will reach 60.2% by 2022.
“Time spent with almost all digital devices experienced an uptick in 2020,” said eMarketer forecasting analyst at Insider Intelligence Zach Goldner. “Connected TVs and video game consoles are the main beneficiaries of the cord-cutting trend due to increases in the number of subscription OTT and ad-free video-on-demand users and content offerings.”