Eneco appoints Publicis Groupe Benelux as new lead agency
Publicis Groupe Benelux will work on energy company Eneco’s brand positioning and associated cross-media campaigns within the Netherlands and Belgium.
Eneco, which wants to accelerate the energy transition with its ambition 'climate neutral by 2035', finds in Publicis Groupe the right partner because of the agency's drive, creative power and data-based approach.
Regine Alewijnse, Lead Branding & Corporate Communications, Eneco: "Eneco launched an ambitious climate plan in 2021 to be climate neutral already in 2035, including in the energy customers receive. We have aligned the brand positioning with this ambition and that includes a new distinctive campaign. This was an important reason for us to start a pitch process for a new agency that understands our challenges and the market well and is able to translate this into high-impact communication,"
Tamara van Dalen, Chapter Lead Marketing Communications, Eneco: "We were looking for a lead agency that brings together strategy, data and creation to break through the sustainability clutter and activate our target audience. In Publicis Groupe, we see a collaborative partner that can do this and understands what it takes to do so."
Join the Marketing Report Group on LinkedIn!