Essence appointed as global media agency of record for MPB

MPB, the world’s largest platform for used photography and videography equipment, has announced the appointment of data and measurement led media agency Essence as its global agency of record.

Following the launch of its ‘Change’ brand platform in 2021, MPB were looking for an agency that could create its own innovative media solutions to elevate MPB’s brand and continue its ambitious growth trajectory.

Essence will handle all planning, strategy, and buying across search, social and programmatic, with a focus on growing MPB’s brand further in the US, UK, Germany, France and across European markets.

Matt Barker, Founder and CEO, MPB: “We’ve seen huge increase in visual storytellers choosing to buy used kit as a way of accessing kit in a more sustainable and more affordable way. Equally, selling their kit as a way to progress their creative journey is also on the increase; MPB now services over 250,000 visual storytellers globally. At MPB we’re ready to take our brand to the next level and look forward to partnering with Essence to advance our digital setup further and help us with our next phase of growth.”

Ryan Storrar, CEO EMEA, Essence: “We’re thrilled to welcome MPB as a new client and look forward to building a personalised approach to communicating with their customers, driven by data and technology.”

Founded in 2011, MPB has grown from a small start-up to a global platform backed by world-class investors, recirculating more than 300,000 items of used kit every year.

www.essenceglobal.com

www.mpb.com

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