Essence names Maureen Morrison SVP of Global Marketing and Communications
GroupM’s Essence has announced that Maureen Morrison is joining the agency as SVP-Global Marketing and Communications.
In her role, she will oversee the agency’s marketing, communications, content and editorial products across its 23 offices in 14 countries. As part of the agency’s executive team, she will work with global leadership and in tandem with business development, the talent teams and regional leaders to drive growth with clients, thought leadership, recruitment, and develop industry relationships. Morrison will also work with Essence’s clients, which include Google, NBCUniversal and Target, on messaging and launch strategies. She replaces Sam Weston, who moved earlier in 2021 to join GroupM's global marketing and communications team.
Morrison comes to Essence after running her own strategic advisory firm, where she worked with clients on brand positioning, partnerships, and editorial content and communications strategies.
During her time consulting, she worked with more than 40 companies, including startups and agencies across digital media, publishing, advertising, entertainment, sustainability, privacy, e-commerce and more. Previously, she was a longtime journalist at Ad Age, covering agencies, digital advertising, telecom, and food marketing.
Morrison: “I was drawn to Essence because it has consistently demonstrated its commitment to supporting quality media properties, privacy, and treating audiences with respect. It’s also been ahead of the curve in its efforts to address sustainability in the media and agency worlds and in its efforts to make the industry more diverse. It’s an exciting time to be working in media, and Essence has always been on the forefront of what's next. I'm looking forward to being part of this team as we chart new ways of working and shape the future of the industry together.”
Kyoko Matsushita, global CEO, Essence: “Maureen's deep knowledge of the agency marketplace and storytelling skills honed by her time as a journalist and editor bring a unique perspective to Essence that will help us grow and achieve our goals. She also shares our values and understands the importance of creating and supporting sustainable media businesses, and we are thrilled to have her on board.”