Fashion publisher i-D expands media and creative operations in Asia with the Launch of i-D Korea
Fashion publisher i-D has announced the appointment of Songin Han as i-D’s Editor for i-D Korea - a newly established digital editorial output for i-D in Seoul.
The new market launch comes as i-D looks to expand its presence across Asia, following the launches of local i-D outputs in Japan and China.
Songin Han will take the helm of i-D Korea immediately with a remit to drive the editorial vision and growth of the brand across all parts of i-D’s business in Korea. Songin will report into Elektra Kotsoni, i-D’s Global Content Editor and will be based in Seoul.
i-D Korea’s digital platforms will additionally launch today, including a dedicated local website and Instagram channel which will offer authentic content aiming to capture the spirit of one of Asia’s key fashion and culture capitals. Upcoming editorial and video content will focus on youth style in Korea, their passion for unique fashion finds, identity and the photographers making Seoul a centre of image making right now.
Established i-D video franchises will also be localised, including “1616” i-D’s short-form video series exploring what it's like to be a teenager in today's cities as well as i-D’s flagship interview series “i-D Meets”, featuring the young pioneers of fashion and youth culture who hold truly unique and diverse perspectives.
Songin Han brings with her a wealth of experience across the publishing and advertising industry in Seoul.
Prior to her new role at i-D, Songin held the title of Creative Editor and was part of the launch team at Hypebeast Korea. Before that, she served as the Fashion Director and Advertising General Manager at Korean culture and fashion magazine Eyesmag.
Lucy Delacherois-Day, Managing Director, i-D: “We are thrilled to have Songin join the i-D family and help us to establish our footprint in Korea, one of the most exciting and diverse fashion and culture markets in Asia. Songin comes on board with fantastic experience and with the strongest of senses as to what Gen Z want to read, wear and watch in Seoul. We couldn’t be more excited to start working with her.”
Songin Han, Editor, i-D Korea: “I am honored to be part of i-D’s family. In my childhood, i-D was a big driving force behind my dream of becoming an editor. Now is the time that emerging artists and creatives in Korea are influencing culture globally. i-D Korea will support these emerging artists and grow with them.”
Further bolstering the new i-D Korea team, i-D has appointed Jisun Lee, as the new Social Editor. A former Social Manager at Hypebeast Korea, Jisun will oversee all content and growth for the platform’s social channels. Jisun will report into Songin Han and will be based in Seoul.