Fox Television Stations and Comscore Partner to transact on advanced audiences in local TV
Comscore, Inc., a ccompany involved in planning, transacting, and evaluating media, has announced a partnership with FOX Television Stations (FTS) that will see the local TV broadcaster leverage a Comscore-based currency to support transactions on advanced audiences across its entire owned and operated footprint.
Tom Fleming, SVP of Station Sales, FOX Television Stations: “Over the last six years, the number of reportable Comscore households across FOX Television Station’s markets have grown by 84% to 13.6 MM homes. By partnering with Comscore for local TV measurement, FTS can now use significantly larger data sets and even more precision to ensure that linear advertisers are strategically paired with their consumers.”
Powered by Comscore Advanced Audiences™, Comscore local TV solution combines real-world TV viewership information with advanced household-level consumer and demographic behavior data, allowing buyers and sellers to access relevant metrics and transact with confidence.
Chad Roscher, Vice President, Research, Fox Television Stations: “Because local television audiences have more choices than ever, measurement must evolve to include larger data sets. As such, FOX Television Stations is excited to partner with Comscore for local TV measurement, which incorporates millions of data points from key video providers.”
Carol Hinnant, Chief Revenue Officer, Comscore: “Comscore has a long history of innovating the way media is bought and sold, and we are proud to partner with FTS to bring increased value to their expansive footprint. FTS is getting ahead of the pack to ensure their advertisers have access to the most advanced offerings that local TV can provide.”
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