Futuri unveils AdMatic to organize and monetize the world’s podcasts

Futuri unveils AdMatic to organize and monetize the world’s podcasts

05-08-2021 16:33:50 | Door: Bob Koigi | Hits: 270 | Tags:

Futuri, the provider of AI-driven audience engagement and sales intelligence solutions for broadcasters, has announced the launch of AdMatic™, a revolutionary system that helps podcast platforms and creators make their content more discoverable and monetizable using advanced metadata sorting and deployment.

AdMatic™ turns podcast content into metadata that helps solve two major challenges in the industry: finding quality podcast content in an increasingly cluttered marketplace, and matching that content with the right programmatic ads to increase efficacy and advertiser ROI on an episode-by-episode basis.

Currently in a Beta phase being tested by several large, publicly traded technology companies, AdMatic™ delivers information on:

The ideal ad category for podcast content.

The best times to place chapter markers, which allow listeners to navigate longer-form podcast content, as well as the ideal copy for those markers.

Ideal keywords for full episodes and chapters, as well as the top organic search results — including images — related to the podcast content.

Detection of music in podcasts, including ISRC information, to protect producers from expensive copyright violation fines.

Social handles for podcast guests to aid discoverability on social platforms.

Information on the ideal places to insert ads without disrupting the flow of content.

Daniel Anstandig, CEO, Futuri: “Two million podcasts all have the same problem: poor metadata sorting that leads to mismatched recommendations for listeners and ineffective advertising for businesses. AdMatic™ solves this by using Futuri’s AI-driven technology to individually categorize podcast episodes and align with the businesses and products that best match on a case-by-case basis, rather than the hopelessly broad one-size-fits-all approach we currently see in the market.”



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