Gamut and Waymark partner to bring affordable CTV ad creation to local advertisers through use of artificial intelligence
Gamut, the company involved in local CTV advertising, and AI video creation platform Waymark, has announced a partnership to expand next-generation local advertising services on a national scale.
Gamut offers advertisers brand-safe, direct access to premium CTV video ad inventory and relevant audiences in every DMA. Waymark is a creative AI startup that automates video production and returns ready-to-air commercials for any local business in minutes.
Together, the two companies aim to remove barriers to local advertising through their unique combination of direct, premium local CTV inventory and cutting-edge creative AI that makes professional video ads easy, fast, and affordable to produce.
Keith Kazerman, President, Gamut: “We’re excited about this partnership because it opens the door for more local buyers to access the benefits of CTV advertising. Brands can leverage customized ads to targeted streaming audiences at scale, without the heavy lift and budget of traditional video ad creation. On the other side of the equation, publishers want to provide viewers with sponsored content that feels relevant, tailored, and varied - that’s what local CTV advertising brings, and what we want to enable.”
Alex Persky-Stern, CEO. Waymark: “Together, Gamut and Waymark give content providers and advertisers everything they need to accomplish their mutual goals. Gamut has access to the inventory - and then taps into Waymark to offer that additional layer of video production at scale for local and regional ad partners with our AI-powered creative tools.”
Gamut and Waymark's partnership offers an opportunity to bring advanced, comprehensive support to local advertisers, meeting the increasing demand for localized advertising in the TV industry, particularly in CTV. This announcement introduces an innovative and powerful option for prospective SMB advertisers to seamlessly buy local CTV ads, quickly produce go-to-market-ready creative ad messages, and measure impact all in one place.
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