GroupM adds Google Marketing cloud consulting firm Acceleration to its global offering
GroupM, WPP’s media investment group, has announced that Acceleration, an established data and technology Google consultancy and certified sales partner has joined GroupM.
The addition forms a comprehensive offering to help clients optimize and take advantage of Google’s technology in a complex ecosystem to enhance media performance and accelerate their digital transformation.
Acceleration, established in 1999 and part of WPP since 2012, deploys its highly-trained specialists to get data, technology, people and process working in concert to support improved media operations and performance in a privacy-first world. It will help GroupM and WPP clients harness the power of Google’s technology and serve as a “front door” for Google sales teams to access the deep expertise in their marketing and cloud platform technologies.
Christian Juhl, Global CEO, GroupM: “With campaigns increasingly outcomes-driven, and audience-first planning becoming the norm, data and technology will increase its share in driving media performance. Because of the breadth and depth of Google’s technology solutions enabling precision experiences to its billion users, and our unmatched global scale, Acceleration fits seamlessly within GroupM’s and our agencies’ offering and our evergreen goal to deliver high-performance media programs.”
Through Acceleration, GroupM and WPP clients will benefit from best-in-class Google technology consulting services, including Strategy & Transformation, Technology & Automation, Data & Analytics as well Technology Support & Adoption.
Grant Keller, Global CEO, Acceleration: “Because we’ve been doing this for more than 20 years, we’ve been there every step of the way with Google and know the platforms intimately. GroupM’s scale now earns us the opportunity to work with some of the world’s most progressive brands to accelerate their media modernization process and support business growth, which is a privilege and enormously exciting. Our deep history with Google’s technology solutions means that clients get the benefit of a partner with 20 years of experience, as we work together to drive business value for clients.”
Previously operated as part of Wunderman Thompson, Acceleration’s expertise can be accessed across WPP throughout its three launch markets—the Nordics, U.K., and U.S. The Acceleration team works alongside thousands of Google-certified sales specialists across GroupM and its agencies.