Havas Media Group named media agency of record for hygiene consumer products company Edgewell

Havas Media Group named media agency of record for hygiene consumer products company Edgewell

27-01-2022 08:01:33 | Door: Bob Koigi | Hits: 1353 | Tags:

Havas Media Group (HMG) North America has announced that Edgewell, a personal care and hygiene consumer products company with a portfolio of established brand names including Schick, Banana Boat, and Hawaiian Tropic, among others, has named it media agency of record following a seven-month competitive review.

Stephanie Lynn, Senior Vice President of North America eCommerce and Commercial Acceleration at Edgewell: “As a personal care company, we are deeply committed to connecting authentically with our consumers and creating products that bring them joy each day. We are in a pivotal moment, and Havas Media the perfect partner to transform our approach and take our work to the next level. With their impressive roster of clients and success in building some of the world’s most meaningful brands, I am excited for this partnership and our journey ahead.”

HMG will manage the brands’ U.S. media planning, buying, and optimization for men’s hair removal (Schick Hydro, Xtreme), women’s hair removal (Schick Hydro Silk, Intuition, and Skintimate), sun (Banana Boat and Hawaiian Tropic), and hygiene (Wet Ones).

Greg Walsh, North America CEO, Havas Media Group: “We’re thrilled to partner with Edgewell and its iconic portfolio of brands to create a media strategy that delivers meaningful experiences and accelerate brand growth. Our collective creative chemistry, collaborative energy, and robust data and technology capabilities will enable us to help the company achieves its aggressive business goals for 2022.”

Work will debut in early March.

www.havasmediagroup.com


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