Havas Media launches Havas Market e-commerce offering
From the point of view of Havas Media Group, e-commerce is to be seen as a holistic challenge.
The agency is consequently bundling its expertise in the areas of DTC, marketplaces and digital drive to retail on a global level in the Havas Market unit.
Havas Market supports customers who want to further develop their e-commerce area - be it through insights & research, strategic advice, premium content, targeted advertising or complete platform management. The bundling of expertise creates synergy effects, since barriers between the special disciplines are reduced.
Havas Media's new entry Anna Sibbing as Head of E-Commerce is responsible for the management of Havas Market and the further development in Germany. Most recently she was Chief Operating Officer at the Düsseldorf full service Amazon agency AMZComplete (Evaro GmbH).
There, together with the two managing directors, she built up a 60-strong team of e-commerce specialists. In addition to looking after key accounts, her tasks included pooling expertise, setting up the “Product Research”, “Marketing” and “Project Management” teams, as well as recruiting and training new employees. The e-commerce expert is now bringing the experience that Sibbing made with the establishment and increase in sales of the Düsseldorf agency to the launch of Havas Market in Frankfurt.
Anna Sibbing, Head of E-Commerce, Havas Media: "I am very happy to be on board at Havas Media and to advance our customers' e-commerce businesses. In addition to the positive, very open corporate culture, I particularly like the holistic e-commerce approach at Havas Media. The areas of Amazon, online shops, social media or search that influence each other are not considered separately at Havas Media. Rather, the customer receives holistic advice across all relevant channels. "
Jan Altmeyer, Managing Director Products and Activation, Havas Media: “We are very happy that Anna completes us with her e-commerce knowledge. With their competent management and diverse experience, the team is very well positioned for the future. "
Havas Market is a global offering from Havas Media that is available to brands around the world to support their e-commerce activities. JDE, JDE Professional, Studiocanal and Telefónica are among the first customers to take advantage of the offer in Germany.