Hearst Magazines appoints Matt Sanchez president of CDS Global
Hearst Magazines has named Matt Sanchez president of CDS Global, a leading omnichannel relationship management platform for consumer-first businesses.
He succeeds Malcolm Netburn who, after serving as chairman and CEO since 2007, is stepping down from his role and will serve as a senior advisor to the company.
The announcement was made by Debi Chirichella, president of Hearst Magazines. Sanchez’s new role is effective immediately, and he will continue to report to Chirichella.
Sanchez, who has been overseeing technology for Hearst Magazines and CDS Global, will continue leading Hearst Autos, as president of the business, with oversight of Car and Driver, Road & Track, Autoweek.com and Bring a Trailer.
Debi Chirichella, president, Hearst Magazines: “Matt is an astute leader with a profound understanding of technology, operations and the importance of solving complex issues for clients. He has played an integral role in the expansion and modernization of customer and client services offered by CDS Global today, and I look forward to seeing how he continues to build the future for this important part of our business as we serve our clients for years to come.”
Leveraging sophisticated data, technology and marketing expertise, CDS Global manages 200 million consumers for more than 1,000 brands and organizations across the globe, handling 326 million mailed marketing touchpoints, 117 million digital email promotions and nearly $10 billion consumer payments processed for clients annually.
Matt Sanchez, president, CDS Global: “As our customers transform their businesses to serve an increasingly digital customer base, we are committed to accelerating the development and innovation of our offerings,” Sanchez said. “I am confident that the incredibly talented team and solid foundation that has been built at CDS Global will enable us to achieve our primary goal: driving growth and success for our clients.”
Debi Chirichella: “We thank Malcolm for his leadership and dedication over the years. His experience, vast knowledge of the business and industry and unwavering commitment to our clients have paved the way for CDS Global’s next chapter and will continue to serve us well as Matt leads the company into the future.”
Malcolm Netburn, former president, CDS Global: “After a long and fulfilling career, the last 13 years of which have been at CDS, I have made the decision to step down as chairman and take on an advisory role with the company,” Netburn said. “It is a transformative time for our industry, and I look forward to working with Matt and the seasoned and innovative leadership team as they continue to serve our clients with smart ideas, agility and best-in-class solutions.”
Before joining Hearst Magazines in 2018, Sanchez was chief executive officer and co-founder of Say Media, where he led the company’s corporate strategy including efforts to develop Tempest, a full-service publishing platform that powers hundreds of enterprise brands. He also co-founded the advertising network VideoEgg in late 2004, which acquired the blogging and advertising network Six Apart in 2010 and became Say Media. Prior to that, Sanchez co-founded MediaLiquid, a production company that focused on helping nonprofits develop cost-effective public service announcements.