Hearst Magazines names Dmitry Klebanov President of iCrossing
Hearst Magazines has announced that Dmitry Klebanov has been named president of iCrossing, the company’s global digital marketing agency.
The announcement was made by Hearst Magazines President Debi Chirichella, to whom Klebanov will report.
Klebanov, who has been serving as the interim lead of iCrossing since May, was previously chief operating officer of the agency, overseeing strategic financial planning and global operations. He joined the company in 2015.
Debi Chirichella, President, Hearst Magazines: “Dmitry brings strong leadership, vast experience within the digital marketing industry and an innate understanding of the digital transformation arena to his new role. He has driven iCrossing’s business and culture forward over the past few months and I look forward to seeing how he and the team continue to innovate and deliver best-in-class marketing solutions for our clients.”
Prior to joining iCrossing, Klebanov served for five years as chief financial officer and senior vice president of global business operations and finance at McCann Worldwide/IPG. Before that he was senior vice president and chief financial officer of Universal McCann/Mediabrands, where he oversaw financial strategy and operations from 2006 to 2010. Throughout his career, he has held a number of senior-level finance positions at marketing agencies specializing in ad tech and digital transformation, including Cadreon and Leo Burnett/Publicis.
Dmitry Klebanov, president, iCrossing: "Brands are looking for agencies that can deliver complete end-to-end experiences that connect customers and employees across technologies, channels and devices,” Klebanov said. “iCrossing’s strength has always been to help clients find new ways to engage with and mobilize their customers. As behaviors change, we continue to innovate — enabling brands to break the mold for marketing solutions and adapt to new technologies that result in true business impact.”
iCrossing is a digital experience and content marketing agency. Klebanov’s appointment, which is effective immediately, positions the company for future growth with a focus on executing creative, data-driven, performance-tested digital experiences that deliver measurable results for brands.