Hearst UK launches PositivityFest, a virtual event for its commercial partners
Hearst UK, the premium content and experience business, has announced the launch of its PositivityFest, a day-long event offering a number of mood-boosting activities for its valued commercial partners.
Following on from the success of last year’s Positivity Pop-Up, this year, Hearst UK is taking the event online, and making it even bigger and better with activations designed to help nourish the mind, body and soul.
There’s a wide range of virtual sessions taking place – from a fireside chat with inspirational boxer Ramala Ali to a Cuddle Club where you can see four legged friends participate in everything from surfing to yoga, as well as more hands-on workshops such as fitness workouts and a mocktail masterclass. There’s something for everybody, and most importantly, each webinar is completely free.
Hearst has long championed the power of positivity and how important it is in driving consumers to take action, as demonstrated through our ongoing positivity research, of which the third round will be released and shared later this year.
Jane Wolfson, Chief Commercial Officer, Hearst UK: “Hearst UK is a beacon of positivity, and we always strive to reflect that in all of our content and events. This past year, more than ever, we know the importance of providing our audiences with engaging, uplifting and inspiring content that helps our consumers get more out of life. With that in mind, we wanted to host a fun virtual event, on what is traditionally known as Blue Monday which we hope will give our trusted partners some much-needed positivity to the start of 2021.”