Hollywood star Milla Jovovich picked as the face of Johnnie Walker in new campaign by Dept
Hollywood superstar Milla Jovovich is the new local walker for Johnnie Walker Scotch Whisky, in a new campaign by Dept.
The campaign, the second of “The Walkers” ad concept which launched earlier this year starring Adrien Brody, is going live in fourteen countries across Eastern Europe on TV, digital, social and out-of-home. Dept delivered the creative campaign, while the PR and marketing strategy was developed by United Partners.
In this campaign, Milla Jovovich and Johnnie Walker seek to inspire people to “Keep Walking”, socialise with confidence, and spread positivity and courage.
Jessica Otero Ely, Account Director, Dept: “Milla is the perfect ambassador. She embodies the core inspiration for the creative direction of the campaign; the tenacious, resilient, and action-orientated spirit of Eastern Europe.”
The campaign encourages viewers with its core motto: “Less Talking, Keep Walking”, reflecting both Johnnie Walker’s own action-orientated mindset and the progressive nature of Eastern Europe.
João Inácio, Associate Creative Director, Dept: “The campaign idea stems from a very powerful insight that ties in brand, region, Milla and our audience together perfectly. Actions talk louder than words and Milla, just like Johnnie, is the perfect example of someone who lets the walking do the talking.”
Dora Fejes, Senior Brand Manager Whisky, Diageo Eastern Europe: “The founder of Johnnie Walker knew that the greatest lives don’t happen in a straight line. Progress occurs when you take unexpected turns and risk it all as you walk towards your own intrepid frontiers. In the ad featuring Milla Jovovich, the story reflects Johnnie Walker’s ethos and encapsulates it in our inspiring “Less Talking, Keep Walking” campaign direction.”