Integrated Media Technology announces distribution agreement on Halal products for European markets
Integrated Media Technology (IMT), announced that World Integrated Supply Ecosystem (WISE), a subsidiary of the Company, entered into a distribution agreement with KMF Malaysiawe (KMF), to sell and distribute Halal products in France initially and then to Germany and United Kingdom.
The distribution service agreement is for a period of 3 year. KMF shall promote, market and sell the Halal products on an indent basis for WISE. WISE will purchase the Halal products for distribution in Europe and use the existing KMF distribution infrastructure and network including warehousing. The parties agree on a profit share arrangement and to develop the European market.
Dato' Seri Dr. Hilmi Haji Yahaya, Chairman, WISE: "There is a tremendous demand for Halal products in Europe where the market is estimated to be about Euro 70 billion in 2021. We are focusing on the market in France first and then expand to Germany, UK and other European markets. We plan to source the Halal products in Asia from our supply network of Halal producers and manufacturers. KMF has been selling Halal products in France since 2013. They have built an established distribution network locally. By working with KMF, we can have our products tap into this distribution network in France and other parts of Europe. Also, as we develop our own Halal products this KMF network will be an important channel for us to gain access to the European markets."
Ku Yasin Ku Muhammad Farid, Founder and CEO, KMF: "We look forward to grow the business with WISE. France and the other European countries are very attractive markets as there is a growing demand for creditable and safe Halal food products to serve the local Muslim community. WISE will be able to secure and source products in Asia and distribute through our existing sales network and infrastructure."