Intracto Group acquires Dutch creative agency Force451
Intracto Group has acquired creative agency Force451 with the acquisition giving Intracto Group an extra creative impulse. The strength of the eight-strong Force451 team lies mainly in the fact that they succeed in bringing strong creative concepts to impactful fruition. Their recipe for success: to put themselves in the shoes of their clients’ customers.
Force451 embodies a new step in the growth trajectory of Intracto Group as an integrated full-service agency that aims to be the partner of choice for its clients, enabling them to excel in the domains of strategy, creation, content, marketing and technology.
Raymond Slootweg, Managing Director, Force451: “For over 15 years, we have successfully combined The Hague’s typical directness with Rotterdam’s no-nonsense attitude. No frills or smokescreens, but with rolled-up sleeves and our heart on our tongue. We stand for true partnerships and are not afraid to say no to clients. The answer we give is not necessarily a response to the question they asked us. We are brand builders and are always looking for the distinctive character of companies and brands. We translate that into emotion and develop a Big Idea as a touchstone for our ideas.”
Gillie Rokromo, Creative Director, Force451: “We have set a clear course for our brand, translate it broadly into all touchpoints and monitor it closely. Internationally, too. That is what makes us so interesting to Intracto Group. We’re not an agency a dime a dozen, but distinguish ourselves by a constructive and critical attitude. Now, we can do that on an even more exciting scale. With the Intracto Group team, we can work out and follow up our concepts and campaigns even better, from A to Z.”
Force451’s clients include FrieslandCampina, Topking and area developer AM.
Insights into user experience are increasingly making a difference
Pieter Janssens, CEO, Intracto Group: “Bringing Force451 on board means a strong addition to our end-to-end offering, for us as a group and for Campus Rotterdam specifically. Force451 confirmed that this is what clients are increasingly looking for. Together, we can provide integrated answers to their questions. Force451’s UX expertise is very valuable to us. We are bringing in a lot of expertise to dive deep into the DNA of our clients. Fascinating for us, but even more so for the clients themselves.
Force451 is no stranger to our Rotterdam campus, having already worked together on several occasions in the past. So it was only natural for us to sit down with Raymond and his team to discuss the possibilities of joining Intracto Group. Force451 is a huge creative addition to the integrated proposition that we offer from the Rotterdam campus.”
Strong growth for Campus Rotterdam
Jorg Verweij, Managing Director, Campus Rotterdam: “Our campus philosophy is to be a place where we can unburden our talent as much as possible, but also provide clients with maximum advice and support. Because we are always evolving our team in both width and depth, we stand for integrated advice that guarantees impactful results. With the addition of Force451, we are not only welcoming a great club, but also a team of experts with tons of experience.
Campus is Rotterdam is becoming a unique place where digital talent meets. We are now over 100 experts strong and are still diligently looking for even more Rotterdam-based talent!”