iO and Cheops launch an atypical IT campaign on digital security

iO and Cheops launch an atypical IT campaign on digital security

14-03-2023 15:50:11 | Door: Bob Koigi | Hits: 197 | Tags:

Specialist in IT & Business Technology Services Cheops and end-to-end agency iO are joining forces to launch an awareness-raising campaign to make companies aware of the importance of an IT security mindset.

The campaign, that started officially in January is supported by a strategic and creative concept and deployed across a range of online and social media and print advertising.

With the rising number of cyberattacks, phishing and hacking attempts on companies and governments are often successful. This costs organisations a lot of time, money, and energy. That’s why Cheops is here to provide a wake-up call with the theme: security is a mindset - the security of an IT environment goes beyond technology alone.

 Striking: with this awareness campaign, iO and Cheops steer away from typical IT-inspired images - helped by a powerful visual language that does not feature IT elements. They want to send a message that stands out and sticks - to underline the importance of a security mindset.

Hans Francken, Digital Performance Lead, Cheops: "Thanks to our collaboration with iO, we have launched a striking awareness campaign that enables Cheops to share its ideas about the importance of IT security and inform organisations about resources they can deploy to protect them from cyber threats."

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