iO to assist AXA Bike Security develop an Amazon marketplace strategy for French and Dutch markets
iO Campus Amsterdam has announced a new partnership with AXA Bike Security. Initially, iO will help AXA develop an Amazon marketplace strategy, focusing on the French market.
In order to get to know the French market better, the company says it will carry out extensive keyword research. Based on these results, iO will optimise the existing AXA product pages on Amazon France.
The next step will be the creation of an AXA brand store that will expand the profile of the AXA brand in France. It will also make a start on the development of a marcom strategy specifically for the French market.
It's not just France, iO will also develop a marketplace strategy for AXA for the Dutch market focusing on creating a content structure for bol.com. This will be implemented on all existing AXA product pages on the bol.com platform.
Daniëlle Wolfs, Marketing Manager, AXA Bike Security: "In the open conversations we had with iO, the breadth of the agency’s knowledge really came to the fore. iO also shares their knowledge, so we can learn from them. We can’t wait to get started"