Kantar and SINOMONITOR partner to improve access to TGI consumer insight data

Kantar and SINOMONITOR partner to improve access to TGI consumer insight data

02-08-2022 15:14:59 | Door: Bob Koigi | Hits: 1339 | Tags:

Kantar and SINOMONITOR have jointly announce a new data sharing partnership, aimed at helping their respective clients better understand their growth markets.

For Kantar’s TGI clients, this means new opportunities to understand the dynamics of the Chinese media landscape as well as product and brand choices made by Chinese consumers.

SINOMONITOR clients will have access to data from Kantar’s TGI network in which, surveys over 700,000 real people in 45 markets with a questionnaire that is unparalleled in the industry for its breadth and depth.

TGI is used by leading brands, advertising agencies and media groups to inform all marketing activity, whether that be for insight to better understand, profile & segment customers; for planning to identify the most effective ways to nurture, grow and engage target audiences; or for efficient and effective activation across display, social or offline media campaigns.

Leon Liu, Executive Director, SINOMONITOR: “SINOMONITOR is an industry leader with a strong heritage of partnerships with domestic and international organisations designed to further our understanding of consumers. Our partnership with TGI – alongside existing continuous research products such as CMMS and H3 - will enhance consumer insights and media planning for advertising agencies, media owners and brands alike.”

Christopher Larmour, Product Director, TGI: “Both Kantar’s TGI and SINOMONITOR have long-established and shared interests in consumer and media measurement innovation – this partnership will allow us to deepen these synergies further and enable clients to improve their understanding of changing consumer behaviours in China and across our network of TGI markets.”



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