Mather Economics expands global footprint with new office in Belgium
In line with its continued efforts to expand solutions in Europe, Mather Economics has announced the opening of its new office in Antwerp, Belgium on October 1, 2022.
The company has also welcomed Liesbeth Nizet, former Change Director B2C of Mediahuis group, as the new Managing Director of Mather’s European division.
Liesbeth has over 12 years of experience in the media industry. After an initial experience in e-commerce, she started in the newsroom of Mediahuis as deputy-chief of online news. She later evolved into a business leader in (digital) subscription marketing and revenue strategies building multidisciplinary teams to reach subscription goals.
Connecting the gaps between business and technology, she ensured Mediahuis and its markets realized subscription growth and engagement in a scalable and sustainable way. In addition to her proficiency in understanding the customer journey, Liesbeth is also a digital transformation expert, both in strategy and leadership and change management.
Matt Lindsay, president, Mather Economics: “On behalf of the Mather Economics team, I’m excited to welcome Liesbeth Nizet to our company. Mather has experienced significant growth in Europe in recent years. Our strategic partnership with Mediahuis has enabled us to improve our service to European clients in the publishing industry, and in other verticals that are growing their subscription revenue models. We look forward to having Liesbeth join our executive team to help expand our offerings to our European clients in 2022 and beyond.”
Mather Economics was founded in 2002 and has developed analytical tools to help businesses better understand their customers’ behavior. Mather has approximately 600 clients worldwide including a large footprint in Europe. Mather’s clients in turn serve over 30 million households with a total turnover of $4 billion.
In 2020 Mather entered into a strategic partnership with international media group Mediahuis which today is the majority shareholder of Mather.