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DPG Media launches new subsidiary, Aimwel | Media Strategy
The service grew out of DPG Media's expertise and experience to create B2C campaigns that integrate well across niche sites, display and social media. -
Paramount+ unveils global expansion strategy | Media Strategy
The launch is an important step for Paramount+. It’s the start of its expansion into Europe, and the chance to bring Paramount Global’s portfolio of iconic TV shows and blockbuster movies to a new audience. -
Essence drives Nationwide win with an integrated approach to creative and media | Media Strategy
GroupM’s Essence has won the Nationwide media business as part of a new integrated agency team structure across the WPP network that brings creative, media and advanced data and analytics together to drive unique marketing results for the Fortune 100 company. -
Paramount+ invests in local content, expanding its pipeline of premium international originals | Media Strategy
The news comes in advance of Paramount+’s expansion to the UK and Ireland on June 22, Italy in September, Germany, Switzerland, Austria (GSA) and France in December.v -
GroupM announces senior leadership appointments | Media Strategy
The new appointments include global leaders for operations, transformation, product, people and clients, as well as a new global CEO at outcome media specialist Xaxis, which forms part of the new organization.
News.
Hearst UK partners with SpareRoom to launch paid talent scholarship
Hearst UK, the premium content and experience business, has announced the launch of a talent scholarship sponsored by flatshare site SpareRoom.
Banijay appoints Lars Blomgren as Head of Scripted EMEA region
World’s largest independent content creation Group for television and multimedia platforms Banijay has announced the appointment of Lars Blomgren as Head of Scripted, EMEA.
VICE Media Group inks new content deal with Hulu
VICE Distribution, the newly created distribution and licensing group of VICE Media Group (VMG), has signed a new premium content deal with streaming platform Hulu, for 100 hours of original VICE TV content.
MediaMonks merges with Dare.Win strengthening its creative and content capabilities
Dare.Win, an award-winning Paris-based digital creative agency has entered into a merger with MediaMonks, S 4Capital’s Content practice.
Digital creativity Agency icolic becomes Isobar
Argentinian digital creativity agency icolic was acquired by Dentsu Aegis Network in 2018 and begun operating under the brand icolic Linked by Isobar.
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Columns.
[Marketing Week] Bob Koigi: Brands, agencies react to Russia-Ukraine conflict
As the protracted conflict pitting Russia against Ukraine escalates, brands, marketers, communicators and advertisers are demonstrating different reactions from withdrawal of services, cancellation of operations to running campaigns in solidarity with the Ukrainian people while calling for an end to the war.
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