Headlines.
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Targetspot sells its digital audio business to Azerion | Media Strategy
Targetspot SA has announced the sale of its digital audio business (Targetspot Division), housed within its subsidiary Radionomy Group B.V., to Azerion, an international group listed on Euronext Amsterdam that operates through a high-growth digital entertainment and media platform. -
Channel 4 and Nectar360 sign pioneering data partnership | Media Strategy
Channel 4’s award-winning commercial division, 4Sales, has announced an innovative new data partnership with the UK’s loyalty programme, Nectar360 that will revolutionise advertiser targeting on Channel 4’s streaming platform, All 4. -
RTL’s global content production Fremantle acquires production company Wildstar Films | Media Strategy
The acquisition follows Fremantle’s announcement to acquire a 55 per cent majority stake in the production company 72 Films, which also focuses on documentaries and factual entertainment. -
DPG Media acquires Sijthoff Media’s children platforms Kidsweek and Samsam | Media Strategy
The acquisition further strengthens DPG Media's mission to stimulate reading among the younger generation. -
Hearst partners with Michael Clinton to launch new company, Roar forward | Media Strategy
Michael Clinton and Hearst have announced the formation of a new venture, ROAR forward, a business-to-business intelligence insights and content platform and consumer membership community focused on the new market of “Re-Imagineers.”
News.
Brandnew Amsterdam appoints Eric van den Wildenberg as Business Director Brand Activation
Eric van den Wildenberg started at Brandnew Amsterdam on October 1, 2022 as Business Director Brand Activation, to strengthen Brandnew Amsterdam's expertise portfolio with specialized brand activation knowledge.
JCDecaux launches full stack ad server with tech partner VIOOH
JCDecaux Netherlands announces the first full stack ad server solution. A world first for JCDecaux, with more countries to follow soon.
IRI expands media campaign evaluation to include omnichannel data
This enhancement will deliver more accurate measurement results and increased sales volume projections across omnichannel retail channels.
Channel 4 unveils all-new digital-first brand, Channel 4.0
The new content destination will be home to masses of fresh new social formats and returners, all rooted in youth culture, with playful mischief at their heart.
Loop Media launches four new channels opening new content categories for viewers and advertisers
Viewers will learn everything from how to make spooktacular Halloween decorations, to learning about innovative kitchen gadgets, to shortcuts for keeping houseplants healthy
DPG Media, Mediahuis, RTL Nederland and Talpa Network to collaborate on research into personal data safety for users
With a data vault, the user can gain full control over access to his or her data.
dmg media selects Outbrain as exclusive recommendation partner
Smartlogic uses AI and machine learning, aiming to drive more relevant reader experiences within their feeds and better publisher outcomes.
RTL Group to keep its controlling stake in Groupe M6
The decision follows a review of strategic options after RTL Group received several financially attractive offers for its 48.3 per cent shareholding in Groupe M6.
Essence UK unveils sustainable programmatic marketplace to accelerate media decarbonization
The marketplace consists of trusted UK publishers with clear Net Zero strategies who have committed to decarbonizing their media supply and adopting GroupM’s framework for measuring and reducing carbon emissions.
Hearst UK announces Art Tindsley as Head of HearstX
Hearst UK, the premium content and experience business, has announced the appointment of Art Tindsley as Head of HearstX – the business’s recently reimagined experiential division.
Loop Media Inc. expands distribution and content with new sports channel
Loop Media, Inc. has announced both expanded distribution to NBC Universal’s Peacock streaming service, and new channels for its SONIFI in-room partnership and its Loop for Business service.
Roku partners with Nielsen to enable cross-media measurement of traditional TV, CTV and mobile ad campaigns
Now, marketers running ads with Roku can deduplicate campaign reach and frequency across all four screens in the home.
EssenceMediacom names Benjamin Wei as China CEO
EssenceMediacom, GroupM’s newest media agency that combines Essence and MediaCom, has announced that it has appointed Benjamin Wei as China CEO for the merged agency, which launches in January 2023.
Hearst UK partners with Philips to create a beauty testing lab
Philips will take over Hearst UK’s dedicated testing facility in St Anne’s Court, Soho in London – the first time a brand has ever taken over the space.
ITV teams up with Travel Weekly to support holiday firms through exclusive Backing Business Fund
New and lapsed TV brands across the travel industry will be able to access an exclusive ring-fenced fund of £500,000 on a first-come, first-served basis if they meet qualifying criteria.
Dentsu and Comscore partner to transact on advanced audiences in local TV
Comscore, Inc. has announced a partnership with dentsu enabling the agency network to shift local TV buying to a Comscore-based currency, which supports transactions on advanced audiences in all 210 local markets.
Streaming dominates UK television landscape, report
The rise of streaming in the UK is driven by viewers in the 18- to 34-year-old age group as 84 per cent favour streaming content over traditional TV.
Paramount Global announces ad sales leadership transition
Paramount Global has announced the appointment of Jo Ann as Chairman, Paramount Advertising, following 30 remarkable years at the company.
Segway-Ninebot awards integrated media duties to Essence in China
Essence has announced that it has been awarded integrated media duties for smart short-distance transportation and robotics company Segway-Ninebot in China
IAS integrates Good-Loop's green media technology to offer carbon emissions measurement for digital advertisers
Integral Ad Science, IAS, a global player in digital media quality, today announced a global partnership with purpose-led ad platform Good-Loop that will enable advertisers to measure the carbon emissions generated by their digital ad campaigns.
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Columns.
[Marketing Week] Investing in ethical and responsible advertising
As consumers increasingly complain about growing misinformation, brands are heightening interventions meant to protect their long-term brand values and their short-term business results.
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