SportsTribal launches with OTT NOW! | Media StrategySportsTribal TV the new free, ad-supported streaming TV service (FAST) specializing 100% in sports-themed content has been launched.
ViacomCBS launches streaming service Paramount+ offering breaking news, sports and entertainment | Media StrategyGlobal media and entertainment company ViacomCBS has launched Paramount+, the highly anticipated streaming service with an unparalleled content offering that bundles live sports, breaking news, and an expansive collection of exclusive new originals.
[eMarketer] Digital content consumption trends | Media StrategyAs news consumption trends evolve and consumers get exposed to an array of platforms that offering both free and premium content, debate has been varied on which model appeals most to consumers.
Founding members Adobe, Arm, BBC, Intel, Microsoft and Truepic seek to establish a standardized provenance solution with the goal of combating misleading content.
ViacomCBS unveils streaming strategy and expansive slate of originals headed to Paramount+ | Media StrategyGlobal media and entertainment company ViacomCBS has updated investors on its differentiated streaming strategy, which leverages the company’s strong product offerings across free, premium and pay segments.
GroupM, WPP’s media investment group, has announced that five of its EMEA markets have been recognized by the Top Employers Institute as a Top Employer 2021.
Google has announced that BMG has selected Google Cloud to build a scalable, global infrastructure as it grows its digital music business.
MeMo² has launched the innovative Crossmedia Analytics Platform THX in Belgium. This, after a successful introduction on the Dutch market with 1300 measured campaigns in 2020.
Nielsen has announced that it is launching its Theatrical Video On-Demand (TVOD) measurement service as a way to capture viewing to movie releases that are directly available to consumers to rent or purchase on demand.
Global data and measurement-driven media agency Essence has announced the introduction of its Essence Media Health Check service, developed to help marketers achieve effective business outcomes from their digital media campaigns by delivering measurable performance improvements over current baselines.
[Interview] Nick Kalse (Outbrain): Native advertising will gain a solid position within digital marketing strategy
On January 27th Outbrain, the world's largest native advertising platform, will host the webinar Outbrain Unveil. We speak with Nick Kalse, Head of Sales at Outbrain Benelux.
From the point of view of Havas Media Group, e-commerce is to be seen as a holistic challenge. The agency is consequently bundling its expertise in the areas of DTC, marketplaces and digital drive to retail on a global level in the Havas Market unit.
GroupM Netherlands has promoted Maiko Valentijn to GroupM’s new Chief Executive Officer. In this role he will lead the Netherlands operations
Hearst UK, the premium content and experience business, has announced the launch of its PositivityFest, a day-long event offering a number of mood-boosting activities for its valued commercial partners.
Synamedia, an independent video software provider, announced its security and watermarking solutions are now integrated with Akamai.
Nielsen has announced that Caroline Clarke will join the company as Senior Vice President of Editorial Content Strategy, effective immediately.
rlaxx TV, the new European Advertising-Based Video-on-Demand (AVoD) service, is now also available in the UK, Germany, Switzerland and Austria on Amazon's Fire TV devices and Android TV.
Join us as we unveil the new rules of marketing engagement and what’s to come in 2021 — plus Outbrain’s new product launches — packed into just 45 minutes
Despite 2020 being a tough year for China and the world with the outbreak of COVID-19, China is looking at 2021 with optimism as next generation technology and mass rollout of coronavirus vaccine return the world to normalcy.
Channel 4 has announced that it has appointed Ally Castle as its new Creative Diversity and Disability Lead.
Nielsen has announced a multi-year renewal agreement with TEGNA Inc. , a news platform with 64 stations in 51 markets.
Hearst UK’s wellness brands secure globally recognized fitness personalities, celebrities, mental health experts and chefs for ultimate wellness events.
Nielsen and KTSF have announced an agreement under which Nielsen will provide a comprehensive suite of measurement services.
Nielsen has announced its plans to launch a single, cross-media solution to drive more comparable and comprehensive metrics across platforms.
VICE Media Group has announced the continuation of its partnership with Australian broadcaster, SBS, with a renewed content deal for its SBS Viceland TV channel, and SBS digital platforms.