Headlines.
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SportsTribal launches with OTT NOW! | Media Strategy
SportsTribal TV the new free, ad-supported streaming TV service (FAST) specializing 100% in sports-themed content has been launched. -
ViacomCBS launches streaming service Paramount+ offering breaking news, sports and entertainment | Media Strategy
Global media and entertainment company ViacomCBS has launched Paramount+, the highly anticipated streaming service with an unparalleled content offering that bundles live sports, breaking news, and an expansive collection of exclusive new originals. -
[eMarketer] Digital content consumption trends | Media Strategy
As news consumption trends evolve and consumers get exposed to an array of platforms that offering both free and premium content, debate has been varied on which model appeals most to consumers. -
Tech and media entities partner to create standards group to tackle fake news | Media Strategy
Founding members Adobe, Arm, BBC, Intel, Microsoft and Truepic seek to establish a standardized provenance solution with the goal of combating misleading content. -
ViacomCBS unveils streaming strategy and expansive slate of originals headed to Paramount+ | Media Strategy
Global media and entertainment company ViacomCBS has updated investors on its differentiated streaming strategy, which leverages the company’s strong product offerings across free, premium and pay segments.
News.
GROUPM certified as a top employer Europe 2021 with five EMEA market accreditations
GroupM, WPP’s media investment group, has announced that five of its EMEA markets have been recognized by the Top Employers Institute as a Top Employer 2021.
BMG selects Google Cloud to enhance service to artists and songwriters
Google has announced that BMG has selected Google Cloud to build a scalable, global infrastructure as it grows its digital music business.
MeMo² launches Crossmedia Analytics Platform THX in Belgium
MeMo² has launched the innovative Crossmedia Analytics Platform THX in Belgium. This, after a successful introduction on the Dutch market with 1300 measured campaigns in 2020.
Nielsen begins tracking premium theatrical films being distributed on streaming platforms
Nielsen has announced that it is launching its Theatrical Video On-Demand (TVOD) measurement service as a way to capture viewing to movie releases that are directly available to consumers to rent or purchase on demand.
Essence launches Media Health check service targeting marketers
Global data and measurement-driven media agency Essence has announced the introduction of its Essence Media Health Check service, developed to help marketers achieve effective business outcomes from their digital media campaigns by delivering measurable performance improvements over current baselines.
[Interview] Nick Kalse (Outbrain): Native advertising will gain a solid position within digital marketing strategy
On January 27th Outbrain, the world's largest native advertising platform, will host the webinar Outbrain Unveil. We speak with Nick Kalse, Head of Sales at Outbrain Benelux.
Havas Media launches Havas Market e-commerce offering
From the point of view of Havas Media Group, e-commerce is to be seen as a holistic challenge. The agency is consequently bundling its expertise in the areas of DTC, marketplaces and digital drive to retail on a global level in the Havas Market unit.
Maiko Valentijn to lead GroupM Netherlands as CEO; Tessa van der Starre CEO MediaCom Netherlands
GroupM Netherlands has promoted Maiko Valentijn to GroupM’s new Chief Executive Officer. In this role he will lead the Netherlands operations
Hearst UK launches PositivityFest, a virtual event for its commercial partners
Hearst UK, the premium content and experience business, has announced the launch of its PositivityFest, a day-long event offering a number of mood-boosting activities for its valued commercial partners.
UK's Synamedia partners with Akamai to speed pirate take downs
Synamedia, an independent video software provider, announced its security and watermarking solutions are now integrated with Akamai.
Nielsen Media appoints Caroline Clarke new head of editorial content strategy
Nielsen has announced that Caroline Clarke will join the company as Senior Vice President of Editorial Content Strategy, effective immediately.
rlaxx TV now available on Amazon Fire TV and Android TV in the UK, Germany, Switzerland and Austria
rlaxx TV, the new European Advertising-Based Video-on-Demand (AVoD) service, is now also available in the UK, Germany, Switzerland and Austria on Amazon's Fire TV devices and Android TV.
[Webinar] Outbrain Unveil | 27 Januay 2021
Join us as we unveil the new rules of marketing engagement and what’s to come in 2021 — plus Outbrain’s new product launches — packed into just 45 minutes
[eMarketer] 5 digital trends in China to watch in 2021
Despite 2020 being a tough year for China and the world with the outbreak of COVID-19, China is looking at 2021 with optimism as next generation technology and mass rollout of coronavirus vaccine return the world to normalcy.
Channel 4 appoints Ally Castle Creative Diversity and Disability Lead
Channel 4 has announced that it has appointed Ally Castle as its new Creative Diversity and Disability Lead.
Nielsen renews multi-year agreement with Tegna for TV ratings and insights services
Nielsen has announced a multi-year renewal agreement with TEGNA Inc. , a news platform with 64 stations in 51 markets.
Hearst UK launches wellness events for January
Hearst UK’s wellness brands secure globally recognized fitness personalities, celebrities, mental health experts and chefs for ultimate wellness events.
KTSF AND Nielsen reach long term agreement for measurement services
Nielsen and KTSF have announced an agreement under which Nielsen will provide a comprehensive suite of measurement services.
Nielsen set to launch cross media measurement tool
Nielsen has announced its plans to launch a single, cross-media solution to drive more comparable and comprehensive metrics across platforms.
VICE Media renews partnership with SBS Australia
VICE Media Group has announced the continuation of its partnership with Australian broadcaster, SBS, with a renewed content deal for its SBS Viceland TV channel, and SBS digital platforms.