Headlines.
News.
GROUPM certified as a top employer Europe 2021 with five EMEA market accreditations
27-01-2021 | 12:34:42
GroupM, WPP’s media investment group, has announced that five of its EMEA markets have been recognized by the Top Employers Institute as a Top Employer 2021.


BMG selects Google Cloud to enhance service to artists and songwriters
26-01-2021 | 10:55:16
Google has announced that BMG has selected Google Cloud to build a scalable, global infrastructure as it grows its digital music business.


MeMo² launches Crossmedia Analytics Platform THX in Belgium
25-01-2021 | 16:01:02
MeMo² has launched the innovative Crossmedia Analytics Platform THX in Belgium. This, after a successful introduction on the Dutch market with 1300 measured campaigns in 2020.


Nielsen begins tracking premium theatrical films being distributed on streaming platforms
22-01-2021 | 09:50:41
Nielsen has announced that it is launching its Theatrical Video On-Demand (TVOD) measurement service as a way to capture viewing to movie releases that are directly available to consumers to rent or purchase on demand.


Essence launches Media Health check service targeting marketers
21-01-2021 | 11:13:15
Global data and measurement-driven media agency Essence has announced the introduction of its Essence Media Health Check service, developed to help marketers achieve effective business outcomes from their digital media campaigns by delivering measurable performance improvements over current baselines.


[Interview] Nick Kalse (Outbrain): Native advertising will gain a solid position within digital marketing strategy
20-01-2021 | 17:07:00
On January 27th Outbrain, the world's largest native advertising platform, will host the webinar Outbrain Unveil. We speak with Nick Kalse, Head of Sales at Outbrain Benelux.


Havas Media launches Havas Market e-commerce offering
20-01-2021 | 10:02:22
From the point of view of Havas Media Group, e-commerce is to be seen as a holistic challenge. The agency is consequently bundling its expertise in the areas of DTC, marketplaces and digital drive to retail on a global level in the Havas Market unit. 


Maiko Valentijn to lead GroupM Netherlands as CEO; Tessa van der Starre CEO MediaCom Netherlands
16-01-2021 | 10:04:00
GroupM Netherlands has promoted Maiko Valentijn to GroupM’s new Chief Executive Officer. In this role he will lead the Netherlands operations


Hearst UK launches PositivityFest, a virtual event for its commercial partners
15-01-2021 | 09:05:00
Hearst UK, the premium content and experience business, has announced the launch of its PositivityFest, a day-long event offering a number of mood-boosting activities for its valued commercial partners.


UK's Synamedia partners with Akamai to speed pirate take downs
13-01-2021 | 11:02:27
Synamedia, an independent video software provider, announced its security and watermarking solutions are now integrated with Akamai.


Nielsen Media appoints Caroline Clarke new head of editorial content strategy
13-01-2021 | 10:34:24
Nielsen has announced that Caroline Clarke will join the company as Senior Vice President of Editorial Content Strategy, effective immediately.


rlaxx TV now available on Amazon Fire TV and Android TV in the UK, Germany, Switzerland and Austria
13-01-2021 | 09:14:00
rlaxx TV, the new European Advertising-Based Video-on-Demand (AVoD) service, is now also available in the UK, Germany, Switzerland and Austria on Amazon's Fire TV devices and Android TV.


[Webinar] Outbrain Unveil | 27 Januay 2021
12-01-2021 | 13:06:00
Join us as we unveil the new rules of marketing engagement and what’s to come in 2021 — plus Outbrain’s new product launches — packed into just 45 minutes


[eMarketer] 5 digital trends in China to watch in 2021
12-01-2021 | 08:40:00
Despite 2020 being a tough year for China and the world with the outbreak of COVID-19, China is looking at 2021 with optimism as next generation technology and mass rollout of coronavirus vaccine return the world to normalcy.


Channel 4 appoints Ally Castle Creative Diversity and Disability Lead
07-01-2021 | 13:09:37
Channel 4 has announced that it has appointed Ally Castle as its new Creative Diversity and Disability Lead.


Nielsen renews multi-year agreement with Tegna for TV ratings and insights services
06-01-2021 | 11:59:41
Nielsen has announced a multi-year renewal agreement with TEGNA Inc. , a news platform with 64 stations in 51 markets.


Hearst UK launches wellness events for January
05-01-2021 | 12:32:00
Hearst UK’s wellness brands secure globally recognized fitness personalities, celebrities, mental health experts and chefs for ultimate wellness events.


KTSF AND Nielsen reach long term agreement for measurement services
04-01-2021 | 13:10:33
Nielsen and KTSF have announced an agreement under which Nielsen will provide a comprehensive suite of measurement services.


Nielsen set to launch cross media measurement tool
23-12-2020 | 11:06:14
Nielsen has announced its plans to launch a single, cross-media solution to drive more comparable and comprehensive metrics across platforms.


VICE Media renews partnership with SBS Australia
16-12-2020 | 12:05:27
VICE Media Group has announced the continuation of its partnership with Australian broadcaster, SBS, with a renewed content deal for its SBS Viceland TV channel, and SBS digital platforms.