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ViacomCBS partners with CommScope to lead industry content distribution migration from Satellite to CDN IP | Media Strategy
The migration represents the first ViacomCBS services to be fully transitioned from satellite to CDN IP—leveraging existing CDN IP infrastructure for service distribution to CBS broadcast stations, DABL affiliates, and Showtime MVPDs throughout their US footprint instead of traditional satellite delivery. -
Hearst Media Production Group announces senior leadership team | Media Strategy
Three senior executives have been appointed to newly created positions at Hearst Media Production Group, which was formed in September 2021 to expand Hearst Television’s original program production and distribution, incorporating existing resources from Litton Entertainment and the weekly syndicated program “Matter of Fact with Soledad O’Brien.” -
ViacomCBS and Comcast announce content distribution agreements | Media Strategy
ViacomCBS Inc. and Comcast Cable have announced the companies have reached comprehensive distribution agreements to deliver ViacomCBS' full portfolio of broadcast, entertainment, news, and sports programming to Xfinity customers. -
Estrella Media signs multi-year agreement with Nielsen for local TV measurement | Media Strategy
With NLTV, Estrella will have the capability to analyze household and persons-level data in custom geographies that align with an advertiser’s customer base using a wide range of demographic analysis. -
TV measurement and analytics firm 605 and Deloitte Digital partner to develop 605 EXCHAN6E | Media Strategy
The independent media trading currency offers an alternative designed to underpin advertising transactions between partners on the buy-side and the sell-side.
News.
Essence appoints Anna Berry as UK Managing Director
Global data and measurement-driven media agency, Essence, has announced the appointment of Anna Berry as its UK Managing Director. Berry has been promoted from SVP Head of Client Services EMEA.
rlaxx TV selects Publica to power CTV ad serving
rlaxx TV, the European-based free ad-supported streaming service (FAST+AVOD), announced a partnership with Publica, a connected TV (CTV) ad platform.
fuboTV acquires French live TV streaming service Molotov
fuboTV Inc., the sports-first live TV streaming platform, has announced it has achieved a significant milestone towards global expansion and entered into a binding agreement to acquire France’s number one live TV streaming company, Molotov SAS.
VICE Amsterdam and Google Nest announce new content collaboration
VICE and Google Nest have announced their new content collaboration ‘Huisdier Liefde’.
Costa Coffee teams up with Channel 4 for bespoke TV partnership
The bespoke campaign represents the first time the iconic coffee shop has partnered with a broadcaster in this way.
Global streaming market still growing, up 21 per cent worldwide, Conviva data
Despite predictions of a ”pandemic peak,” streaming adoption continues to gain ground in almost every single region quarter after quarter, according to the Q3 2021 State of Streaming report from Conviva, the continuous measurement platform for streaming media.
BuzzFeed names Amita Tomkoria to lead Investor Relations
In her role leading BuzzFeed’s global investor relations strategy, Tomkoria will be responsible for building strong relationships with the investment community while communicating BuzzFeed’s long-term vision, business model and financial performance.
ViacomCBS to acquire majority interest in Fox TeleColombia and Estudios TeleMexico
ViacomCBS International Studios’ VIS, a division of VCNI, will operate Fox TeleColombia & Estudios TeleMexico as a collaborative partnership with the founding family. The transaction is subject to regulatory approval and customary closing conditions.
Hearst Magazines names Kabir Seth Senior Vice President of Product and Technology
The announcement was made by Hearst Magazines President Debi Chirichella and Interim Head of Hearst Media Platforms Rajiv Pant, to whom Seth will report.
VICE Media Group names Kyle Pleva as Vice President of Communications
VICE Media Group, the global multi-platform media company, has announced the appointment of Kyle Pleva as the new Vice President of Corporate Communications for the US.
DoubleVerify launches contextual targeting solution for digital publishers
DoubleVerify, DV, a software platform for digital media measurement, data and analytics, has announced the launch of Custom Contextual targeting for DV Publisher Suite.
GroupM partners with Hogarth Worldwide to launch a global addressable content practice
GroupM, WPP’s media investment group, has announced a global partnership with WPP sister agency Hogarth to launch an Addressable Content Practice (ACP)—a global performance media collaboration.
Talpa appoints Maarten Meijs as CEO
John de Mol's creative, production and distribution business is ramping up its organization and has announced the appointment of Maarten Meijs as CEO. Meijs joins the company from ITV Studios where he held the position of President Global Entertainment.
Hearst UK appoints Joanne O'Hara as Head of Homes in commercial client team
Joanne will be responsible for driving revenues for Hearst UK across the Homes sector in a wide range of channels.
Essence launches new office in France
Inspired by Silicon Valley, Essence helps brands enter a new business paradigm driven by algorithms and data, and was originally created to support tech champions such as Google and will continue to support them in France.
ViacomCBS and Altice USA renew distribution agreement
The deal also provides Altice USA with rights to ViacomCBS’ suite of streaming services, including Paramount+, SHOWTIME® OTT, Pluto TV, BET+ and Noggin.
Mediacom, partners launch $3 million contest targeting advertiser clients
MediaCom, Teads, TikTok and Yahoo have launched The Big Idea – a contest that will see a number of MediaCom’s advertiser clients win up to $3 million of media value for their brand’s 2022 campaigns across the promoters’ platforms.
Deutsche Bank appoints Essence to lead multi-brand portfolio media campaigns
For the first time ever, one agency will manage the media buying for most of the portfolio of brands and products across the group, including all media and platforms online and offline, nationally, and internationally.
Eni Aluko joins MediaCom Creative Systems as Board Advisor
Eni will work with the network across Europe and North America to expand its work in women’s sport and on broader brand initiatives focused on female empowerment and inclusion.
Estrella Media adopts Xandr Monetize
Estrella Media adopted Xandr’s strategic selling platform Xandr Monetize to realize the full value of their inventory through differentiated buyer demand and offer an enhanced viewer experience.
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Columns.
[Marketing Week] Bob Koigi: How pandemic will impact ad spend in 2022
The global pandemic continues to impact ad spend and strategies on social media platforms among marketers and this will be more pronounced in 2022. This, combined with today’s consumers who uses an average of eight social media platforms is informing a multi-platform approach among advertisers and brands for long-term success.
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