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Paramount+ unveils global expansion strategy | Media Strategy
The launch is an important step for Paramount+. It’s the start of its expansion into Europe, and the chance to bring Paramount Global’s portfolio of iconic TV shows and blockbuster movies to a new audience. -
Essence drives Nationwide win with an integrated approach to creative and media | Media Strategy
GroupM’s Essence has won the Nationwide media business as part of a new integrated agency team structure across the WPP network that brings creative, media and advanced data and analytics together to drive unique marketing results for the Fortune 100 company. -
Paramount+ invests in local content, expanding its pipeline of premium international originals | Media Strategy
The news comes in advance of Paramount+’s expansion to the UK and Ireland on June 22, Italy in September, Germany, Switzerland, Austria (GSA) and France in December.v -
GroupM announces senior leadership appointments | Media Strategy
The new appointments include global leaders for operations, transformation, product, people and clients, as well as a new global CEO at outcome media specialist Xaxis, which forms part of the new organization. -
Publicis Groupe launches retail media platform | Media Strategy
Publicis Groupe has announced the launch of CitrusAd, powered by Epsilon, the industry-first self-serve retail media platform that unites CitrusAd’s on-site and Epsilon’s off-site capabilities in a single user interface.
News.
Paramount partners with YouTube for global livestream of TOP Gun: Maverick
Paramount Global has announced an exclusive partnership with YouTube to livestream the world premiere event of the Paramount Pictures theatrical release, Top Gun: Maverick.
M-net, miecom bring fiber optic internet to Altenmünster, Germany
Bavaria's fiber optic provider M-net is building a fiber optic network in Altenmünster in the Augsburg district together with the regional network operator miecom-Netzservice.
PFL expands global content distribution with Viaplay partnership in the Nordics, Baltics, Poland and the Netherlands
The Professional Fighters League (PFL) and Viaplay have agreed to an exclusive broadcast partnership to feature the 2022 PFL Regular Season, Playoffs and PFL World Championship on Viaplay.
Hivestack announces global alliance with Xandr for programmatic Digital Out of Home (DOOH)
Hivestack, the world’s largest, independent, programmatic digital out of home (DOOH) ad tech company has today announced a strategic global collaboration with Xandr, a data-enabled technology platform.
Viaplay adds NHL and KSW rights to UK sports streaming offering
Viaplay will become home to the National Hockey League (NHL) and KSW mixed martial arts (MMA) in the UK. Up to 1,400 games from the world's best ice hockey league will be shown on Viaplay every year until 2027.
Viaccess-Orca and Google Cloud usher in cloud-native era for the TV industry
Viaccess-Orca (VO), a global leader providing OTT and TV platforms, content protection, and advanced data solutions, announced a new collaboration with Google Cloud to streamline TV and video service deployments and operations.
ITV Studios appoints Charlotte van Weede as Sales Director Global Entertainment
ITV Studios announced the appointment of established media sales expert Charlotte van Weede as Sales Director of its Global Entertainment business with immediate effect.
Hillenaar Outdoor expands with location near Zwijndrecht, Netherlands
Hillenaar Outdoor is expanding with a location near Zwijndrecht, known for its daily traffic jam reports. The A16 at Zwijndrecht is one of the busiest highways in the Netherlands. Hillenaar Outdoor will operate a digital mega screen from 1 May 2022.
ITV launches new initiative to collaborate with young content creators
From graphic designers to animators, editors and social media wizards, ITV's BluePrint Network will collaborate with creatives aged 16-34 to produce digital content that will live on their social media platforms.
Hearst Newspapers names Patty Michalski Senior Vice President of content strategy and innovation
Hearst Newspapers has announced that Patty Michalski has been named senior vice president of content strategy and innovation.
DPG Media and Groupe Rossel finalize acquisition of RTL Belgium
The takeover fits in with the ambition to structurally strengthen the media landscape in French-speaking Belgium.
Mediahuis invests in Finnish proptech startup Skenariolabs
European media group Mediahuis is investing in the Finnish company Skenariolabs, a fast-growing start-up that predicts the future of sustainable real estate, based on data and artificial intelligence (AI).
Mediatic expands with Tamara Doves and Marie Wessels
Tamara Doves and Marie Wessels have joined Mediatic. This expansion fits within the growth ambition of the Amsterdam-based full-service content marketing agency.
Blue Grass installs new leadership
Blauw Gras, now part of Ace for almost two years, recently presented a new course. From now on, this also includes new leadership with three experienced agency staff members who will join the MT.
Paramount Global announces redemption of approximately $1.0 billion notes
Paramount Global announced that it would redeem all of its outstanding 3.50% senior notes due January 15, 2025 (the "3.50% notes") and a portion of its outstanding 4.750% senior notes due May 15, 2025.
VIZIO introduces jump ads to connect linear TV with streaming
Jump Ads give participating programmers and brands the ability to present an interactive overlay at the conclusion of linear TV programs, directing viewers into a supporting app on VIZIO’s operating system to continue their viewing experience.
Paramount Global announces $1.0 billion subordinated debt offering
Paramount Global intends to use the net proceeds from the offering, after deducting underwriting discounts and commissions and other fees and expenses related to the offering, for general corporate purposes, including the possible repayment of existing indebtedness.
Klarna appoints MediaCom as global media agency of record
The agency’s remit excludes North America, where Havas Media Group won the retained account last December.
SAP, Unilever pilot blockchain technology supporting deforestation-free palm oil
SAP and Unilever have announced a pilot of the GreenToken by SAP solution to further increase traceability and transparency in Unilever’s global palm oil supply chain.
European digital publisher Axel Springer selects Outbrain to power its sponsored content recommendations
Outbrain Inc., a recommendation technology company, has announced it had been selected by Axel Springer, Europe’s digital publisher, to power its sponsored content recommendations – placing it among Outbrain’s top ten publisher partners.
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Columns.
[Marketing Week] Bob Koigi: Brands, agencies react to Russia-Ukraine conflict
As the protracted conflict pitting Russia against Ukraine escalates, brands, marketers, communicators and advertisers are demonstrating different reactions from withdrawal of services, cancellation of operations to running campaigns in solidarity with the Ukrainian people while calling for an end to the war.
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