Estrella Media adopts Xandr Monetize | Media StrategyEstrella Media adopted Xandr’s strategic selling platform Xandr Monetize to realize the full value of their inventory through differentiated buyer demand and offer an enhanced viewer experience.
ViacomCBS Networks International (VCNI), a division of ViacomCBS Inc., has announced the closing of the previously announced acquisition of Chilevisión from WarnerMedia, a division of AT&T.
GroupM appoints Pat Crowley to lead Essence Australia | Media StrategyPat Crowley has been named the first CEO of Essence in Australia, as AKQA Media becomes part of the Essence network.
ViacomCBS and VideoAmp announce TV measurement partnership | Media StrategyThrough this partnership, ViacomCBS will leverage VideoAmp’s proprietary commingled TV Viewership dataset to guarantee linear media transactions against age and gender demographics.
Bayer names MediaCom as global media agency | Media StrategyGlobal pharmaceutical and life sciences company Bayer has named WPP’s MediaCom as their global full-service media agency following a competitive process.
This newly aligned structure, which is effective immediately, will ensure that ViacomCBS is well positioned to continue producing compelling, diverse content at scale.
The announcement follows BuzzFeed’s disclosure that it is seeking to go public by merging with 890 Fifth Avenue Partners, a special purpose acquisition company (SPAC) with $288 million in cash in trust.
Institute of Practitioners in Advertising, IPA, has launched its Media Climate Charter that provides media agencies with the tools and resources, including a new carbon calculator, to support their transition to a zero-carbon future.
Lega Nazionale Professionisti Serie B, chose Helbiz Media as its exclusive international licensee because it recognized the marketing power of the Helbiz brand.
ITV2 are to partner with charity CALM (Campaign Against Living Miserably) on a new six part series in which Kem Cetinay and Amber Rose Gill open up the conversation around mental health and wellbeing.
RTL Group and Talpa Network have announced that they have signed agreements to merge their broadcasting and affiliated media businesses in the Netherlands and create a strong Dutch cross-media group.
It forms part of the channel’s wider Creative Diversity plan and will drive forward commitments to deliver Commissioning Diversity Guidelines, the Valuable 500 Commitment, the CDN’s industry-wide commitment to Doubling Disability behind the camera, and the channel’s own commitment to increasing representation on-screen.
The data showed that 82% of its audience immediately experienced an uplift in positive feeling following an individual interaction with Hearst UK content.
The Media Inclusion Initiative, a program within GroupM’s Responsible Investment framework, is an integrated strategy for directing investment in, and creating opportunities for, diverse media companies and content creators with an initial focus on Black-owned media.
Havas Media Group and Teads have announced the beginning of their new joint collaboration, coined ‘Project Trinity’, which will focus on the fine balance between user experience, publisher monetization and advertiser results.
Paramount+ has announced it will significantly expand its content offering this summer, starting with the exclusive premiere of the sci-fi action film “Infinite” and introduction of more than 1,000 premium movies this week.
VICE Media Group launched Waypoint+, a new direct to consumer subscription service delivering additional content to Waypoint’s loyal audience.
Broadcasters Audience Research Board, BARB, the UK television audience measurement currency, has announced that Kantar, the global data, insights and consulting company, has won major contracts to continue to deliver audience measurement that supports the £7.5 billion UK TV industry.
Across all its lines of business, including VICE News, VICE TV, VICE.com, VICE Studios, Refinery29 and i-D, VMG will feature special programming to celebrate and shine a light on equality and civil rights.
Bregman joins HMG after other recent leadership appointments across North America with Meghan Grant, recently named Chief Strategy Officer, and Amy Ginsberg, as the Chief Investment Officer.
Global media and entertainment company ViacomCBS Inc. has showcased the strength of its content and capabilities with a special celebrity-casting Upfront edition of Survivor.
The study, commissioned by BGMP and designed in partnership with Nielsen, will enable the media organization, particularly its nearly 150-year old daily newspaper, The Boston Globe, to develop a deeper understanding of its readers and potential subscribers.
Streaming services are entering more niche markets. Consumers can choose to stick to mainstream platforms like Netflix, Hulu and Amazon and the breadth they offer or they can go deep in services like Screambox and Shudder.
This robust slate will super serve consumers across comedy, news, true crime, sports, kids, entertainment, and music, reinforcing the company’s strategy to create premium content and experiences for audiences worldwide.
The channel will feature informative and entertaining premium series and documentaries covering culture, entertainment, food, tech, sports and news from across VICE Media Group.