ViacomCBS partners with CommScope to lead industry content distribution migration from Satellite to CDN IP | Media StrategyThe migration represents the first ViacomCBS services to be fully transitioned from satellite to CDN IP—leveraging existing CDN IP infrastructure for service distribution to CBS broadcast stations, DABL affiliates, and Showtime MVPDs throughout their US footprint instead of traditional satellite delivery.
Hearst Media Production Group announces senior leadership team | Media StrategyThree senior executives have been appointed to newly created positions at Hearst Media Production Group, which was formed in September 2021 to expand Hearst Television’s original program production and distribution, incorporating existing resources from Litton Entertainment and the weekly syndicated program “Matter of Fact with Soledad O’Brien.”
ViacomCBS and Comcast announce content distribution agreements | Media StrategyViacomCBS Inc. and Comcast Cable have announced the companies have reached comprehensive distribution agreements to deliver ViacomCBS' full portfolio of broadcast, entertainment, news, and sports programming to Xfinity customers.
With NLTV, Estrella will have the capability to analyze household and persons-level data in custom geographies that align with an advertiser’s customer base using a wide range of demographic analysis.
TV measurement and analytics firm 605 and Deloitte Digital partner to develop 605 EXCHAN6E | Media StrategyThe independent media trading currency offers an alternative designed to underpin advertising transactions between partners on the buy-side and the sell-side.
Global data and measurement-driven media agency, Essence, has announced the appointment of Anna Berry as its UK Managing Director. Berry has been promoted from SVP Head of Client Services EMEA.
rlaxx TV, the European-based free ad-supported streaming service (FAST+AVOD), announced a partnership with Publica, a connected TV (CTV) ad platform.
fuboTV Inc., the sports-first live TV streaming platform, has announced it has achieved a significant milestone towards global expansion and entered into a binding agreement to acquire France’s number one live TV streaming company, Molotov SAS.
VICE and Google Nest have announced their new content collaboration ‘Huisdier Liefde’.
The bespoke campaign represents the first time the iconic coffee shop has partnered with a broadcaster in this way.
Despite predictions of a ”pandemic peak,” streaming adoption continues to gain ground in almost every single region quarter after quarter, according to the Q3 2021 State of Streaming report from Conviva, the continuous measurement platform for streaming media.
In her role leading BuzzFeed’s global investor relations strategy, Tomkoria will be responsible for building strong relationships with the investment community while communicating BuzzFeed’s long-term vision, business model and financial performance.
ViacomCBS International Studios’ VIS, a division of VCNI, will operate Fox TeleColombia & Estudios TeleMexico as a collaborative partnership with the founding family. The transaction is subject to regulatory approval and customary closing conditions.
The announcement was made by Hearst Magazines President Debi Chirichella and Interim Head of Hearst Media Platforms Rajiv Pant, to whom Seth will report.
VICE Media Group, the global multi-platform media company, has announced the appointment of Kyle Pleva as the new Vice President of Corporate Communications for the US.
DoubleVerify, DV, a software platform for digital media measurement, data and analytics, has announced the launch of Custom Contextual targeting for DV Publisher Suite.
GroupM, WPP’s media investment group, has announced a global partnership with WPP sister agency Hogarth to launch an Addressable Content Practice (ACP)—a global performance media collaboration.
John de Mol's creative, production and distribution business is ramping up its organization and has announced the appointment of Maarten Meijs as CEO. Meijs joins the company from ITV Studios where he held the position of President Global Entertainment.
Joanne will be responsible for driving revenues for Hearst UK across the Homes sector in a wide range of channels.
Inspired by Silicon Valley, Essence helps brands enter a new business paradigm driven by algorithms and data, and was originally created to support tech champions such as Google and will continue to support them in France.
The deal also provides Altice USA with rights to ViacomCBS’ suite of streaming services, including Paramount+, SHOWTIME® OTT, Pluto TV, BET+ and Noggin.
MediaCom, Teads, TikTok and Yahoo have launched The Big Idea – a contest that will see a number of MediaCom’s advertiser clients win up to $3 million of media value for their brand’s 2022 campaigns across the promoters’ platforms.
For the first time ever, one agency will manage the media buying for most of the portfolio of brands and products across the group, including all media and platforms online and offline, nationally, and internationally.
Eni will work with the network across Europe and North America to expand its work in women’s sport and on broader brand initiatives focused on female empowerment and inclusion.
Estrella Media adopted Xandr’s strategic selling platform Xandr Monetize to realize the full value of their inventory through differentiated buyer demand and offer an enhanced viewer experience.