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MediaGo joins the IAB Europe Transparency and Consent Framework, to offer native and display Ad Placements in Europe | Media Strategy
MediaGo, an ad platform from Baidu’s Global Business Unit, has become an official vendor of Interactive Advertising Bureau (IAB) Europe’s Transparency and Consent Framework -
Verizon Media bolsters identity consent management, partners with NAI, Osano | Media Strategy
Verizon Media has announced the integration of Verizon Media ConnectID with the Network Advertising Initiative (NAI)’s “Audience Matched Advertising Opt-Out” platform. -
ViacomCBS and Charter Communications reach comprehensive distribution agreements | Media Strategy
ViacomCBS Inc.and Charter Communications, Inc. have announced comprehensive, multi-year distribution agreements for the continued carriage of ViacomCBS’ leading portfolio of broadcast, entertainment, news and sports networks. -
Hearst UK partners with Creative Access on PR & Comms Mentoring Scheme for under-represented groups | Media Strategy
The mentoring scheme aims to reach a broad range of mentees, whether that’s individuals at entry-level or those seeking to progress their careers up to Director level. -
The Black British Business Awards and Weber Shandwick unveil project to boost Black business representation in the media | Media Strategy
Weber Shandwick will provide £100,000 in pro-bono communications services to five hand-picked Black-owned businesses, giving each business £20,000 worth of consultancy time to accelerate their reach and influence and take their business to the next level.
News.
VICE Media Group Names Van Scott as Vice President of US Corporate Communications
Scott, who joins from ABC News, will be responsible for leading VICE Media Group’s US communications strategy across the organization’s entire portfolio.
Verizon Media collaborates with VIZIO to advance Connected TV, omnichannel advertising
The alliance will enable expanded CTV targeting, optimization, and measurement opportunities for Verizon Media’s DSP advertisers, independent of cookies.
Vice Distribution secures new partnership with Pluto TV
VICE Distribution, the global distribution division of VICE Media Group, has secured a new partnership with Pluto TV in the US for 215+ hours of premium non-scripted programming.
MediaCom unveils new division merging media and creativity to drive brand relevance
MediaCom is launching MediaCom Creative Systems, bringing together media with data and tech-enabled creativity to drive brand relevance and accelerate growth for its clients.
Havas Media Group appoints Meghan Grant as Chief Strategy Officer for North America
Based in New York, Grant will report directly to Global CEO Peter Mears and serve on Havas Media’s North American executive leadership team.
GARM launches its first measurement report for digital brand safety
The Global Alliance for Responsible Media (GARM) has launched its first report tracking performance on brand safety across seven platforms
Neeraj Khemlani and Endy Mcmahon named President and Co-Heads of CBS News and CBS Television stations
CBS has announced plans to combine the journalistic and business resources of CBS News and the CBS Television Stations into one divisional and leadership structure.
Verizon Media launches identity free advertising solution
Verizon Media has announced the launch of its Next-Gen Solutions suite, a first-to-market offering for advertisers and publishers independent of cookies or mobile app IDs for audience creation, buying or measurement.
Intracto Group acquires media agency Zoekhelden
Media agency Zoekhelden has joined Intracto Group. The Amsterdam-based agency’s strengths lie in media advice and buying, marketing and secondment by providing advice at its clients’ offices.
Channel 4 appoints two new Creative Diversity roles for the Nations and Regions
In the newly created positions, Neila and Stacey will lead on and deliver the Nations and Regions focused strategic plans as part of the Creative Diversity strategy.
Bertelsmann reorganizes its Corporate Communications department
Media, services and education company Bertelsmann has announced new structure for its Corporate Communications, reflecting agile and digital working methods.
[eMarketer] Pluto TV and the disruptive advertising business model
As consumers’ media consumption trends shift and the digital space continue to evolve, the advertising space is increasingly adapting to these market changes.
Media company Grupo Globo adopts Google Cloud in digital drive
Over the next several years, Globo will use Google's experience in data management, artificial intelligence (AI) and machine learning (ML), as well as its global, scalable and secure infrastructure.
Group M unveils framework to guide responsible media buying
The framework’s five focus areas—Brand Safety, Data Ethics, DE&I, Responsible Journalism and Sustainability—signals a new media era where scale serves clients through a commitment to make advertising work better for people.
Vice Media Group acquires creative consultancy firm PLTFRMR
With this acquisition, PLTFRMR will merge with VMG’s creative agency Virtue, bringing together a new agency model within the world’s largest independent media group.
Kantar, Ipsos selected to offer cross-media total audience measurement solution in the Netherlands
Working in partnership with Nationaal Media Onderzoek (NMO), representing the interests of the Dutch Media Industry this cross-media measurement solution is the world’s first truly integrated audience measurement programme.
BBC World Service partners with AfricaWeb to offer digital content to audiences in Ghana and Cameroon
The BBC World Service and AfricaWeb have formed a new digital partnership to offer BBC News text, podcasts, audio and video content in English, Pidgin, Hausa and French to audiences in Ghana and Cameroon.
Logitech’s Ultimate Ears partners with Westbrook Media to celebrate creativity
The collaboration will leverage Westbrook Media’s creator-driven, innovative storytelling approach by using short films to bridge traditional entertainment with branded content that puts the product at the center of the story.
Andrew Ruegger appointed global President of GroupM Commerce
GroupM, WPP’s media investment group, has announced that Andrew Ruegger has elevated to the role of global president, GroupM Commerce.
ITV invests in what3words under its Media for Equity Programme
Following the announcement of “ITV AdVentures Invest,” a Media for Equity initiative, ITV has now concluded its first investment in what3words Limited.
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Columns.
[Marketing Week] Bob Koigi: UN picks top small businesses investing in “Good Food for All”
Fifty small- and medium-sized enterprises around the world have been announced as the Best Small Businesses of the “Good Food for All” competition, held in conjunction with the UN Food Systems Summit.
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