Headlines.
-
ViacomCBS partners with CommScope to lead industry content distribution migration from Satellite to CDN IP | Media Strategy
The migration represents the first ViacomCBS services to be fully transitioned from satellite to CDN IP—leveraging existing CDN IP infrastructure for service distribution to CBS broadcast stations, DABL affiliates, and Showtime MVPDs throughout their US footprint instead of traditional satellite delivery. -
Hearst Media Production Group announces senior leadership team | Media Strategy
Three senior executives have been appointed to newly created positions at Hearst Media Production Group, which was formed in September 2021 to expand Hearst Television’s original program production and distribution, incorporating existing resources from Litton Entertainment and the weekly syndicated program “Matter of Fact with Soledad O’Brien.” -
ViacomCBS and Comcast announce content distribution agreements | Media Strategy
ViacomCBS Inc. and Comcast Cable have announced the companies have reached comprehensive distribution agreements to deliver ViacomCBS' full portfolio of broadcast, entertainment, news, and sports programming to Xfinity customers. -
Estrella Media signs multi-year agreement with Nielsen for local TV measurement | Media Strategy
With NLTV, Estrella will have the capability to analyze household and persons-level data in custom geographies that align with an advertiser’s customer base using a wide range of demographic analysis. -
TV measurement and analytics firm 605 and Deloitte Digital partner to develop 605 EXCHAN6E | Media Strategy
The independent media trading currency offers an alternative designed to underpin advertising transactions between partners on the buy-side and the sell-side.
News.
ViacomCBS Networks International completes acquisition of Chilevisión
ViacomCBS Networks International (VCNI), a division of ViacomCBS Inc., has announced the closing of the previously announced acquisition of Chilevisión from WarnerMedia, a division of AT&T.
GroupM appoints Pat Crowley to lead Essence Australia
Pat Crowley has been named the first CEO of Essence in Australia, as AKQA Media becomes part of the Essence network.
ViacomCBS and VideoAmp announce TV measurement partnership
Through this partnership, ViacomCBS will leverage VideoAmp’s proprietary commingled TV Viewership dataset to guarantee linear media transactions against age and gender demographics.
Bayer names MediaCom as global media agency
Global pharmaceutical and life sciences company Bayer has named WPP’s MediaCom as their global full-service media agency following a competitive process.
Hearst Magazines names Dmitry Klebanov President of iCrossing
Hearst Magazines has announced that Dmitry Klebanov has been named president of iCrossing, the company’s global digital marketing agency.
Havas Media Canada expands media experience and digital capabilities with VP hires
Havas Media Group (HMG) Canada has announced that Peter Papageorgiou will join as VP, Digital Solutions & Performance and Elizabeth Lem as VP Managing Director, Head of MX Development.
Audacy and Cumulus Media announce content distribution partnership
Audacy and Cumulus Meida have announced a content distribution partnership that brings Cumulus’s 413 radio stations and portfolio of podcasts to the Audacy digital platform.
ViacomCBS announces leadership transition at Paramount Pictures
Gianopulos will serve in an advisory role at Paramount through the end of the year to help ensure a smooth transition.
Havas Media Group joins Protect Our Press initiative to support local news growth
Havas Media Group (HMG) has joined Protect Our Press, a national initiative for agencies, brands, publishers, and individuals centered on preserving trusted local news.
Pijper Media partners with Outbrain to power recommended content
Outbrain, a leading recommendation platform for the open web, is proud to announce today its partnership agreement with Pijper Media, a renowned media owner in The Netherlands.
Havas Media partners with Adelaide to drive clarity of attention and meaningful growth
Havas Media Group announced has partnered with Adelaide to deliver enhanced attention metrics for its global client roster.
VICE World News expands EMEA newsroom with new journalist hires
The new hires come as VICE looks to bolster VICE World News’ reporting bench of journalists across EMEA, under the leadership of Matthew Champion the Executive Editor for EMEA.
Frank Biancuzzo appointed President of Hearst Media Production Group
Hearst Television has announced the launch of Hearst Media Production Group as it expands original program production and distribution capabilities.
VICE Media announces new $135 million equity financing round
VICE Media Group, a global multi-platform media company, has announced that it has closed a $135 million equity financing round from its existing investors.
Apple introduces the News Partner Programme to support journalism
The News Partner Program aims to ensure Apple News® customers maintain access to trusted news and information from many of the world’s top publishers, while supporting publishers’ financial stability.
Carousell appoints Essence as integrated media agency of record
Essence has announced that it has been awarded integrated media agency of record duties for classifieds marketplace Carousell.
Engine Media Holdings engages ICR to build out Investor Relations Programme
Engine provides sports and esports gaming experiences, along with media solutions focused on influencer marketing, gaming, data/analytics, and programmatic advertising.
[eMarketer] Walmart’s retail media business records soaring revenues and more advertisers
eMarketer’s latest forecast puts Walmart’s US digital advertising revenues on pace for $1.55 billion in 2021, up 53.5% for the year and representing 6.5% of US ecommerce channel ad spending
Nexstar Media appoints Stephen Eaton Vice President and GM of Its Broadcast and digital operations
Mr. Eaton will also oversee the Company’s operational agreements with Mission Broadcasting, Inc., providing services to KHMT-TV (FOX) in Billings. He will assume his new responsibilities immediately and report to Traci Wilkinson, Senior Vice President and Regional Manager for Nexstar Media Inc.’s broadcasting division.
Comcast and ViacomCBS launch a new streaming service in select European markets
The service’s vast slate will span all genres and audience categories, including scripted dramas, kids and family, key franchises, premiere movies, local programming, documentaries/factual content, and more.
ADVERTISEMENT.
ADVERTISEMENT.
Columns.
[Marketing Week] Bob Koigi: How pandemic will impact ad spend in 2022
The global pandemic continues to impact ad spend and strategies on social media platforms among marketers and this will be more pronounced in 2022. This, combined with today’s consumers who uses an average of eight social media platforms is informing a multi-platform approach among advertisers and brands for long-term success.
More Columns