Headlines.
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Paramount+ unveils global expansion strategy | Media Strategy
The launch is an important step for Paramount+. It’s the start of its expansion into Europe, and the chance to bring Paramount Global’s portfolio of iconic TV shows and blockbuster movies to a new audience. -
Essence drives Nationwide win with an integrated approach to creative and media | Media Strategy
GroupM’s Essence has won the Nationwide media business as part of a new integrated agency team structure across the WPP network that brings creative, media and advanced data and analytics together to drive unique marketing results for the Fortune 100 company. -
Paramount+ invests in local content, expanding its pipeline of premium international originals | Media Strategy
The news comes in advance of Paramount+’s expansion to the UK and Ireland on June 22, Italy in September, Germany, Switzerland, Austria (GSA) and France in December.v -
GroupM announces senior leadership appointments | Media Strategy
The new appointments include global leaders for operations, transformation, product, people and clients, as well as a new global CEO at outcome media specialist Xaxis, which forms part of the new organization. -
Publicis Groupe launches retail media platform | Media Strategy
Publicis Groupe has announced the launch of CitrusAd, powered by Epsilon, the industry-first self-serve retail media platform that unites CitrusAd’s on-site and Epsilon’s off-site capabilities in a single user interface.
News.
Cirrus Streaming launches new interactive streaming app for broadcasters worldwide
Cirrus Streaming provides the live streaming app to broadcasters free of charge, allowing them to offer their listeners a dedicated listening experience through the iOS and Android-friendly app.
ITV announces new £80 million Diversity Commissioning Fund
ITV has also created a new £500k development fund to develop ideas that will qualify for the Diversity Commissioning Fund.
Outbrain expands partnership with Japan’s Sankei Digital in multiyear deal
Outbrain Inc. a recommendation technology company, has announced its expanded partnership with Sankei Digital, one of the largest digital publishers in Japan.
Channel 4 and Motion Content Group launch Fund for ethnically diverse-led indies
Channel 4 and Motion Content Group have launched a multi-million pound fund to boost commissions from small and medium sized ethnically diverse-led production companies.
Regina Buckley named Chief Financial and Strategy Officer of Hearst Magazines
In her new role, Buckley will oversee the financial and strategic planning processes across the business. The announcement was made by Hearst Magazines President Debi Chirichella.
Flemish broadcasters announce support for Ukraine in new campaign
VRT, DPG Media, SBS and Mediahuis all put their shoulders to the wheel for the widely distributed spot campaign for Consortium 12-12. Now the broadcasters want to strengthen the strong living solidarity even more.
AT&T lays out growth strategy following pending close of WarnerMedia transaction
AT&T is laying out its updated strategy and financial outlook for the company moving forward. This includes detailed operational and financial expectations through 2023.
Sony Pictures Television to acquire controlling stake in Industrial Media
Sony Pictures Television, SPT, a division of Sony Pictures Entertainment (SPE), has announced an agreement has been signed to acquire Industrial Media, one of the foremost independent nonfiction production companies.
Channel 4 launches 4Schools to open up creative careers to young people
4Schools will reach out directly to schools in a bid to encourage students, particularly those from disadvantaged socio-economic backgrounds, by showcasing the broad range of roles in the broadcast, film and digital sectors.
ITV announces investment in car marketplace carwow
ITV has announced it is investing in a partnership with Europe’s biggest new car marketplace carwow, in return for advertising inventory across ITV’s channels and the ITV Hub.
Mediahuis provides support to five independent Ukrainian news media
Through the Media Development Investment Fund (MDIF), a non-profit investment fund based in New York and Pluralis, Mediahuis has announced that it will provide financial support for the benefit of five independent Ukrainian news media that have continued to operate and report in these difficult circumstances.
WarnerMedia unveils The WM Inclusive, a new hub for all things culture and content
WarnerMedia has announced the launch of its new hub, WM Inclusive as the intersection of all things Equity + Inclusion across the company’s diverse roster of brands, content and programming.
DPG Media signs Inclusivity Charter
DPG Media undertakes to work even more on inclusiveness and diversity in the workplace and in its media products and is rolling out a concrete action plan for this.
Beata Magdziarz appointed Chief Digital Officer of Havas Media Group
Her main areas of focus include enhancing the efficiency of processes and sales. She was recently in charge of e-commerce and performance-related activities at T-Mobile.
UK broadcasters unite to create ‘passports’ to support inclusion
Seven of the UK’s main broadcasters have come together to create access and inclusion ‘passports’ that will remove barriers and support better inclusion of disabled people and other colleagues at work.
Bloomberg partners with Google Cloud to allow customers access market data feed in real time
Bloomberg is the only financial data provider to enable cloud-native access to tick-for-tick data. B-PIPE offers global real-time access to comprehensive, consolidated market data with industry-leading data normalization and intelligence.
Laura Franses appointed ITV’s first Director of Content Partnerships
Laura will lead the strategy of identifying and securing strategic content partnerships for ITVX, to support ITV’s ambitions to supercharge its presence in streaming.
Mediahuis Ventures leads investment round in Germany’s startup Tomorrow’s Education
Mediahuis Ventures is leading a €3.4 million funding round in Germany’s Tomorrow’s Education, the start-up behind the remote-first university Tomorrow University of Applied Sciences.
Over 60 per cent of publishers expect revenue to increase in the post-third party cookie era, DoubleVerify study
As the industry plans for a post-third party cookie advertising landscape, methods like contextual targeting and first party-data usage have taken main stage in strategic digital advertising conversations and initiatives.
GroupM Canada announces black and diverse media pledge to support media and content creators
GroupM, WPP’s media investment group, has announced their plans to launch a Black and Diverse media commitment that endeavors to have their clients pledge 2+% of their media budgets to Black and diverse media platforms, creators, and audiences in Canada.