Headlines.
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SportsTribal launches with OTT NOW! | Media Strategy
SportsTribal TV the new free, ad-supported streaming TV service (FAST) specializing 100% in sports-themed content has been launched. -
ViacomCBS launches streaming service Paramount+ offering breaking news, sports and entertainment | Media Strategy
Global media and entertainment company ViacomCBS has launched Paramount+, the highly anticipated streaming service with an unparalleled content offering that bundles live sports, breaking news, and an expansive collection of exclusive new originals. -
![[eMarketer] Digital content consumption trends](Article Images/Key Industy Images/Digital media.jpeg)
[eMarketer] Digital content consumption trends | Media Strategy
As news consumption trends evolve and consumers get exposed to an array of platforms that offering both free and premium content, debate has been varied on which model appeals most to consumers. -
Tech and media entities partner to create standards group to tackle fake news | Media Strategy
Founding members Adobe, Arm, BBC, Intel, Microsoft and Truepic seek to establish a standardized provenance solution with the goal of combating misleading content. -
ViacomCBS unveils streaming strategy and expansive slate of originals headed to Paramount+ | Media Strategy
Global media and entertainment company ViacomCBS has updated investors on its differentiated streaming strategy, which leverages the company’s strong product offerings across free, premium and pay segments.
News.
Vodafone Spain launches AMC's streaming service Acorn TV
Vodafone TV will include Acorn TV , AMC Networks' streaming service specializing in British series and series from other English-speaking countries, on November 3 exclusively in its content offering.
Adsquare and Nielsen strengthen out-of-home media buying
Nielsen has announced integration with Adsquare, enabling European marketers to intelligently target audiences for out-of-home media buying.
Ad personalization key in forming stronger personal connections, study
As the world has continued to innovate, ad personalization has remained one of the more effective tools out there to help brands deliver more relevant ad experiences.
Instagram expands shopping to IGTV and reels
Instagram has announced an expansion of its in-app shopping, with a global roll out of its Instagram Shopping service across IGTV and a soon to start test of shopping within its recently launched short form video platform Reels.
Radio Research Consortium renews Nielsen agreement to license non-commercial stations
Nielsen has announced that Radio Research Consortium,Inc. (RRC) has signed a multi-year renewal agreement to license individual non-commercial stations for Nielsen syndicated products including Nielsen Scarborough syndicated services.
Outbrain launches Carousel, an interactive smartad format
Outbrain, the world's discovery and native advertising platform on the open web has launched Carousel, an interactive Smartad format.
Media environments improve despite global pandemic, IAS Report
Integral Ad Science (IAS), a digital ad verification company, has released its Media Quality Report (MQR), which found there has been an improvement in most major digital media quality indicators.
MediaCom appointed Uber’s global media agency
MediaCom has been named as Uber’s global media agency of record. The agency will expand its remit into every operational market for Uber across North America, Latin America, EMEA and Asia.
Sweden's Com Hem offers complete digital TV solution with Apple TV 4k
Com Hem's TV customers can now take part in a completely digital solution with Apple TV 4K that enables a modern experience for TV, film, music, games and apps.
Vice Media Group names Nadja Bellan-White global Chief Marketing Officer
VICE Media Group CEO Nancy Dubuc has announced that the company has appointed veteran marketing, brand and communications leader Nadja Bellan-White to its executive leadership team.
Giorgio Armani launches media campaign for its new fragrance ‘My Way’
L’Oréal owned beauty and fragrance house Giorgio Armani has launched a multi-million pound campaign across the UK and Ireland for ‘My Way’, its new sustainably sourced fragrance.
Outbrain releases auto-optimization solution for marketers to maximize conversions within budget
Outbrain, a global discovery and native advertising platform on the open web, has announced the expansion of Conversion Bid Strategy, part of Outbrain's suite of optimization tools.
Condé Nast Germany, Google and Essence in content partnership to drive Chromebooks uptake
Google, Condé Nast Germany and media agencies Essence and OMD Hamburg, have released a cross-media content cooperation with talents such as musician and actress to make Chromebooks more widely known within the German market.
Havas Media selects FreeWheel to handle media buying business in UK and France
Havas Media Group, part of the Havas Group, has picked FreeWheel’s Strata platform to power its media buying and management business in the U.K. and France.
Europa+ set to launch in Latin America
Europa+ announced the launch of its new subscription streaming video service that will, for the first time, bring Latin American and Caribbean audiences the latest and most popular television programming.
Hearst Magazines announces strategic investment across print portfolio
Hearst Magazines has announced the launch of Premium Print, a strategic initiative that includes a multimillion-dollar investment across its portfolio of more than 25 brands to further strengthen its position in the marketplace.
WFA and platforms adopt stand to address harmful content
Facebook, YouTube and Twitter, in partnership with marketers and agencies through the Global Alliance for Responsible Media, GARM, have agreed to adopt a common set of definitions for hate speech and other harmful content.
SpotX unveils programmatic solutions to scale linear addressable TV
Global video advertising platform SpotX has announced new programmatic solutions that will allow TV programmers to unlock the full value of linear addressable television for the first time.
Microsoft to acquire ZeniMax Media and its game publisher Bethesda Softworks
Microsoft has announced plans to acquire ZeniMax Media, the parent company of Bethesda Softworks, one of the largest, privately held game developers and publishers in the world.
Hearst television chooses Nielsen marketing cloud to drive OTT targeting
Nielsen has announced that Hearst Television has selected Nielsen Marketing Cloud to power access to premium audiences through its Hearst Anyscreen product.
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Columns.
[Column] Jeffrey Pater: The Exciting New Age of Creators
In the last few years, the YouTube algorithm has gone through an enormous change. Viral content is no longer the go-to format for new creators.
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