Headlines.
News.
Nexstar Media Group acquires The CW Network
18-08-2022 | 14:53:39
Nexstar, together with its partner stations, is the nation’s largest local television broadcasting company and the largest CW affiliate group with 37 CW and CW Plus affiliates, including affiliates in five of the top ten DMAs, accounting for 32 percent of the Network’s national reach.


[eMarketer] A rapidly surging market for US digital retail media
18-08-2022 | 14:40:24
US digital retail media ad spending will reach $61.15 billion by the end of our forecast period in 2024.


Niki Garner appointed Director of ITV Creative
17-08-2022 | 15:55:00
ITV has announced the appointment of Mother’s Niki Garner as the new Director in charge of ITV’s in-house advertising agency, ITV Creative. Niki takes on the role following the departure of Matt Scarff earlier this year.


EssenceMediacom names Jill Kelly as U.S. CEO
16-08-2022 | 11:15:00
MediaCom’s U.S. current CEO, Sasha Savic, who has been in the role for the last ten years, has been promoted to EssenceMediacom’s Global Chief Innovation Officer, wherein he will be responsible for future-proofing the agency by identifying opportunities that bring together its products and services for clients across the globe.


UK broadcaster ITV appoints Niki Garner as Director of ITV Creative
10-08-2022 | 14:34:00
UK broadcaster ITV announced the appointment of Mother’s Niki Garner as the new Director in charge of ITV’s in-house advertising agency, ITV Creative.


Hivestack signs strategic partnership with PHD Media for DOOH in South Africa
10-08-2022 | 13:36:00
Ad-tech company Hivestack announced a partnership with media and marketing communications agency PHD Media. This partnership enables PHD to integrate programmatic DOOH into the omnichannel strategies.


Paramount Global reports significant growth for its streaming platform Paramount+
08-08-2022 | 16:52:00
Paramount Global has reported significant growth for its streaming platform Paramount+ for the first half of 2022.


Paramount appoints Pamela Kaufman CEO International Markets, Global Consumer Products & Experiences
05-08-2022 | 16:49:49
 This newly created position reports to Bob Bakish, President and CEO of Paramount, and reflects Paramount's ongoing strategy of globalizing its operations. Raffaele Annecchino has decided to leave the company in his role as President and CEO of Paramount International Networks, Studios and Streaming.


[eMarketer] Consumers curb media subscriptions as cost of living jumps
05-08-2022 | 16:34:44
Consumers worldwide are rethinking their subscriptions for streaming and other services as they feel the squeeze from inflation and rising interest rates.


Antin acquires UK outdoor media infrastructure company Wildstone
02-08-2022 | 15:20:32
Antin Infrastructure Partners has announced today that Antin Flagship Fund IV has agreed to acquire Wildstone, the owner of independent outdoor media infrastructure in the UK, from DigitalBridge Group. Wildstone marks Flagship Fund IV’s final investment.


ELLE UK unveils new sections and design refresh
02-08-2022 | 15:02:06
With Grammy-award winning singer Lizzo as its cover star, the issue centres on the theme of reinvention and invites readers to reimagine new possibilities for tomorrow, including the way women live, love, work, or dress.


GAC Motor selects Essence China as integrated media agency for international business
29-07-2022 | 08:35:56
Essence has been awarded integrated media agency of record duties by automobile company GAC Motor.


FILA chooses Havas Sports & Entertainment Italia as advisor
28-07-2022 | 09:55:41
Havas Sports & Entertainment Italia (HSE), the sports marketing team of the Havas Media Group, has signed a multi-year agreement with FILA, a sports and leisure footwear & apparel brand with worldwide distribution.


ITV signs up to Valuable 500’s leadership programme for disabled talent
28-07-2022 | 09:50:32
The leadership programme is designed to drive disability inclusion with the aim of getting companies to build a community of disabled talent who can share their experiences and inform leaders about how to make businesses more inclusive.


MGID and G/O Media announce exclusive multi-year partnership
27-07-2022 | 14:27:53
MGID, a global advertising platform, has announced an exclusive multi-year agreement with premium digital publishing power-house G/O Media.


Havas Media Group launches Havas Market in Singapore
26-07-2022 | 14:07:08
Designed to create a more meaningful shopping experience for consumers, Havas Market provides an end-to-end solution that aims to support clients looking to transform their commerce approach in order to reach an engaged audience across a highly competitive category.


A third of users are likely to cancel a streaming subscription in the next year, study
25-07-2022 | 11:00:00
 The Global Streaming Study by Simon-Kucher & Partners shows that close to two thirds of US users have either canceled a subscription or are likely to cancel a subscription in the next 12 months.


Financial Times appoints Essence to handle media planning, buying and strategy
22-07-2022 | 16:41:26
 The move aims to focus on a single customer view to improve the end-to-end consumer experience and extend the customer lifetime value of Financial Times readers.


Targetspot signs video partnership with ShowHeroes
22-07-2022 | 16:38:00
Targetspot, a global player in AdTech and digital audio monetisation, has announced a highly promising agreement with ShowHeroes, an independent video solutions provider.


GroupM introduces global framework for media decarbonization
21-07-2022 | 08:39:34
GroupM, WPP’s media investment group, has introduced the approach it will take to measure and reduce ad-based carbon emissions using a newly developed global carbon measurement framework.