Headlines.
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Havas Media Group and Teads target consumers, publishers and advertisers with new project | Media Strategy
Havas Media Group and Teads have announced the beginning of their new joint collaboration, coined ‘Project Trinity’, which will focus on the fine balance between user experience, publisher monetization and advertiser results. -
Paramount+ expands its content offering | Media Strategy
Paramount+ has announced it will significantly expand its content offering this summer, starting with the exclusive premiere of the sci-fi action film “Infinite” and introduction of more than 1,000 premium movies this week. -
VICE Media Group launches new direct to consumer gaming subscription service, WayPoint+ | Media Strategy
VICE Media Group launched Waypoint+, a new direct to consumer subscription service delivering additional content to Waypoint’s loyal audience. -
Kantar secures audience measurement contract from UK’s Broadcasters Audience Research Board | Media Strategy
Broadcasters Audience Research Board, BARB, the UK television audience measurement currency, has announced that Kantar, the global data, insights and consulting company, has won major contracts to continue to deliver audience measurement that supports the £7.5 billion UK TV industry. -
VICE Media Group announces special coverage for LGBTQ Pride throughout June | Media Strategy
Across all its lines of business, including VICE News, VICE TV, VICE.com, VICE Studios, Refinery29 and i-D, VMG will feature special programming to celebrate and shine a light on equality and civil rights.
News.
UK's Synamedia partners with Akamai to speed pirate take downs
Synamedia, an independent video software provider, announced its security and watermarking solutions are now integrated with Akamai.
Nielsen Media appoints Caroline Clarke new head of editorial content strategy
Nielsen has announced that Caroline Clarke will join the company as Senior Vice President of Editorial Content Strategy, effective immediately.
rlaxx TV now available on Amazon Fire TV and Android TV in the UK, Germany, Switzerland and Austria
rlaxx TV, the new European Advertising-Based Video-on-Demand (AVoD) service, is now also available in the UK, Germany, Switzerland and Austria on Amazon's Fire TV devices and Android TV.
[Webinar] Outbrain Unveil | 27 Januay 2021
Join us as we unveil the new rules of marketing engagement and what’s to come in 2021 — plus Outbrain’s new product launches — packed into just 45 minutes
[eMarketer] 5 digital trends in China to watch in 2021
Despite 2020 being a tough year for China and the world with the outbreak of COVID-19, China is looking at 2021 with optimism as next generation technology and mass rollout of coronavirus vaccine return the world to normalcy.
Channel 4 appoints Ally Castle Creative Diversity and Disability Lead
Channel 4 has announced that it has appointed Ally Castle as its new Creative Diversity and Disability Lead.
Nielsen renews multi-year agreement with Tegna for TV ratings and insights services
Nielsen has announced a multi-year renewal agreement with TEGNA Inc. , a news platform with 64 stations in 51 markets.
Hearst UK launches wellness events for January
Hearst UK’s wellness brands secure globally recognized fitness personalities, celebrities, mental health experts and chefs for ultimate wellness events.
KTSF AND Nielsen reach long term agreement for measurement services
Nielsen and KTSF have announced an agreement under which Nielsen will provide a comprehensive suite of measurement services.
Nielsen set to launch cross media measurement tool
Nielsen has announced its plans to launch a single, cross-media solution to drive more comparable and comprehensive metrics across platforms.
VICE Media renews partnership with SBS Australia
VICE Media Group has announced the continuation of its partnership with Australian broadcaster, SBS, with a renewed content deal for its SBS Viceland TV channel, and SBS digital platforms.
Hearst announces election of new directors to the board
Hearst has announced the election of four new directors to the corporation’s board.
Telenet/SBS, Mediahuis, Proximus/Skynet and Pebble Media set up a national sales house
Telenet/SBS, Mediahuis, Proximus/Skynet and Pebble Media are joining forces and are together creating a national sales house.
Essence selected as integrated media agency for personal care brand Mamaearth
Essence has announced that it has been selected as the integrated media agency for personal care brand Mamaearth in India.
Mediahuis receives nod to acquire NDC mediagroep
Mediahuis has received the approval of the Dutch competition authority Autoriteit Consument & Markt (ACM) for the acquisition of NDC mediagroep.
Hearst Magazines appoints Matt Sanchez president of CDS Global
Hearst Magazines has named Matt Sanchez president of CDS Global, a leading omnichannel relationship management platform for consumer-first businesses.
Hearst UK collaborates with Philips for Power of Positivity body confidence campaign
Hearst UK, the premium content and experience business, has partnered with health technology company, Philips, to launch its ‘Power of Positivity’ campaign.
Blacknut turns TV into streaming games console with support for Google Chromecast and Amazon Fire TV
Cloud-gaming specialist Blacknut becomes the first company to add support for Google's plug-and-play Chromecast streaming device.
YouTube UK and British Vogue partner to launch Vogue Visionaries
YouTube UK has become the official sponsor of British Vogue’s Forces for Change initiative, supporting creativity with the launch of Vogue Visionaries.
Debi Chirichella named President of Hearst Magazines
Debi Chirichella has been named president of Hearst Magazines. The announcement was made by Hearst President and CEO Steven R. Swartz. The appointment is effective immediately.
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Columns.
[Marketing Week] Bob Koigi: Marketers envision career opportunities fit for post-pandemic future
As COVID-19 continues to disrupt economies, alter the way we work and redefine lifestyles, employers companies and staff are adjusting their way of work as the pandemic alters the future of work.
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