Headlines.
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Targetspot sells its digital audio business to Azerion | Media Strategy
Targetspot SA has announced the sale of its digital audio business (Targetspot Division), housed within its subsidiary Radionomy Group B.V., to Azerion, an international group listed on Euronext Amsterdam that operates through a high-growth digital entertainment and media platform. -
Channel 4 and Nectar360 sign pioneering data partnership | Media Strategy
Channel 4’s award-winning commercial division, 4Sales, has announced an innovative new data partnership with the UK’s loyalty programme, Nectar360 that will revolutionise advertiser targeting on Channel 4’s streaming platform, All 4. -
RTL’s global content production Fremantle acquires production company Wildstar Films | Media Strategy
The acquisition follows Fremantle’s announcement to acquire a 55 per cent majority stake in the production company 72 Films, which also focuses on documentaries and factual entertainment. -
DPG Media acquires Sijthoff Media’s children platforms Kidsweek and Samsam | Media Strategy
The acquisition further strengthens DPG Media's mission to stimulate reading among the younger generation. -
Hearst partners with Michael Clinton to launch new company, Roar forward | Media Strategy
Michael Clinton and Hearst have announced the formation of a new venture, ROAR forward, a business-to-business intelligence insights and content platform and consumer membership community focused on the new market of “Re-Imagineers.”
News.
Australian department store chain reappoints essence to handle its media business
The Melbourne-based account includes media strategy, and Myer’s full online and offline planning and investment duties.
ITV publishes Diversity Acceleration Plan Report
ITV has published its Diversity Acceleration Plan report 2022, detailing progress so far, the next phase of its Diversity and Inclusion strategy, and a new target for colleagues from working-class backgrounds.
Hearst Magazines International launches print edition of Harper’s BAZAAR Italy
Hearst Magazines International has launched the print edition of Harper’s BAZAAR Italy, further expanding the iconic fashion brand’s digital, social and experiential presence in the Italian market.
Founders &.agency launch &.media group
&.media group is a full service media & content group with its headquarters in Amsterdam.
ITV acquires Plimsoll Productions, an independent natural history TV producer
Founded in Bristol in 2013, the centre of excellence for natural history programming, the Bafta, Emmy and Academy award winning producer has produced hundreds of hours of content which is watched, and sold, in nearly 200 countries.
Havas Media Group launches new global B2B division, Havas Business
Havas Media Group (HMG) has unveiled Havas Business, a new global offering which aims to disrupt B2B marketing with a ‘boardroom-ready’ marketing solution that unlocks meaningful value and growth in B2B for brands.
Channel 4 challenges UK advertisers to improve disabled representation in advertising campaigns
Channel 4’s 2022 Diversity in Advertising Award returns this year to tackle the ongoing lack of authentic representation and portrayal of disabled people in TV advertising.
Mediacom Communications renews carriage agreement with Paramount Global
The deal features renewed carriage of Paramount’s portfolio of broadcast, entertainment, news, and sports networks
DPG Media launches new subsidiary, Aimwel
The service grew out of DPG Media's expertise and experience to create B2C campaigns that integrate well across niche sites, display and social media.
Paramount+ unveils global expansion strategy
The launch is an important step for Paramount+. It’s the start of its expansion into Europe, and the chance to bring Paramount Global’s portfolio of iconic TV shows and blockbuster movies to a new audience.
Essence drives Nationwide win with an integrated approach to creative and media
GroupM’s Essence has won the Nationwide media business as part of a new integrated agency team structure across the WPP network that brings creative, media and advanced data and analytics together to drive unique marketing results for the Fortune 100 company.
Paramount+ invests in local content, expanding its pipeline of premium international originals
The news comes in advance of Paramount+’s expansion to the UK and Ireland on June 22, Italy in September, Germany, Switzerland, Austria (GSA) and France in December.v
GroupM announces senior leadership appointments
The new appointments include global leaders for operations, transformation, product, people and clients, as well as a new global CEO at outcome media specialist Xaxis, which forms part of the new organization.
Publicis Groupe launches retail media platform
Publicis Groupe has announced the launch of CitrusAd, powered by Epsilon, the industry-first self-serve retail media platform that unites CitrusAd’s on-site and Epsilon’s off-site capabilities in a single user interface.
Procter & Gamble’s initiative creates opportunities for black filmmakers
It is also stepping up to build on the impact created in the inaugural year of Widen the Screen to reach all diverse creators, to Widen our View for, and drive accurate portrayal of, all underrepresented communities.
GroupM provides roadmap for audience measurement partners
Following an Upfront season that lacked significant conversation about measurement, GroupM has developed a roadmap for audience measurement partners to drive the industry towards improved measurement standards.
Mediahuis CEO Gert Ysebaert elected vice-president of INMA board of directors
The International News Media Association (INMA) has elected Gert Ysebaert as vice-president of its governing board of directors at its annual business meeting.
Connected TV advertising now the fastest growing video ad platform, report
It focuses on how media, sports, and entertainment companies should respond to the post-COVID world, by both capitalizing on existing opportunities and transforming their business to remain attractive to consumers.
Media owners advertising revenues will grow above pre-COVID level in 2022, forecast
Globally, media owners’ advertising revenues will grow by over 9.2% this year to nearly $828 billion, that is 32% above the pre-COVID level of 2019 according to MAGNA’s “Global Ad Forecast”
AD launches new video-on-demand platform 'Play'
DPG Media’s sports and entertainment platform , AD, recently launched a brand new video-on-demand platform on the site and in the app: Play.
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Columns.
[Marketing Week] Investing in ethical and responsible advertising
As consumers increasingly complain about growing misinformation, brands are heightening interventions meant to protect their long-term brand values and their short-term business results.
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