Headlines.
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Paramount Global reports significant growth for its streaming platform Paramount+ | Media Strategy
Paramount Global has reported significant growth for its streaming platform Paramount+ for the first half of 2022. -
Paramount appoints Pamela Kaufman CEO International Markets, Global Consumer Products & Experiences | Media Strategy
This newly created position reports to Bob Bakish, President and CEO of Paramount, and reflects Paramount's ongoing strategy of globalizing its operations. Raffaele Annecchino has decided to leave the company in his role as President and CEO of Paramount International Networks, Studios and Streaming. -
[eMarketer] Consumers curb media subscriptions as cost of living jumps | Media Strategy
Consumers worldwide are rethinking their subscriptions for streaming and other services as they feel the squeeze from inflation and rising interest rates. -
Antin acquires UK outdoor media infrastructure company Wildstone | Media Strategy
Antin Infrastructure Partners has announced today that Antin Flagship Fund IV has agreed to acquire Wildstone, the owner of independent outdoor media infrastructure in the UK, from DigitalBridge Group. Wildstone marks Flagship Fund IV’s final investment. -
ELLE UK unveils new sections and design refresh | Media Strategy
With Grammy-award winning singer Lizzo as its cover star, the issue centres on the theme of reinvention and invites readers to reimagine new possibilities for tomorrow, including the way women live, love, work, or dress.
News.
New report reveals commercial media usage similarities across generations
According to the report, this convergence is driven by the fact that 16-34s appear to have reached peak digital penetration and patterns of consumption are levelling out.
Gray TV expands its Atlanta Media investments with purchase of Telemundo Atlanta
The purchase also includes sister company, Surge Digital Media, a full-service, boutique digital agency that excels at multi-cultural, multi-lingual marketing and video production.
Media.Monks appoints Martine Lemans and Pierre Nelwan as Managing Directors
Pierre Nelwan and Martine Lemans have been appointed as Managing Directors of Media.Monks' global core hub, where creation and technology come together for digital production.
European Investment Bank enters into a €100 million loan deal with the DPG Media Group to digitize media platforms
The agreement is part of a major investment project to the tune of EUR 244m by the DPG Media Group. The loan will be used to finance the development of DPG’s digital media platforms in Belgium and the Netherlands.
Mediaplus Group creates Board of seven members to execute strategy
The agency is growing and with it the different areas of responsibility. In future, the new Mediaplus Board will be responsible for the core strategy and groundbreaking decisions of the entire agency group.
AudioValley confirms global acceleration of digital audio services buoyed by strong growth in revenue
AudioValley, a Belgian specialist in B2B solutions digital audio, has published its revenue for the 2021 financial year.
TuneIn inks deals with Estrella Media and Grupo Fórmula as part of expansion strategy
TuneIn will expand revenue opportunities for Estrella Media by reselling instream advertising outside of the local markets for Estrella Media’s 11 stations on the platform.
Havas Media Group named media agency of record for hygiene consumer products company Edgewell
HMG will manage the brands’ U.S. media planning, buying, and optimization for men’s hair removal (Schick Hydro, Xtreme), women’s hair removal (Schick Hydro Silk, Intuition, and Skintimate), sun (Banana Boat and Hawaiian Tropic), and hygiene (Wet Ones).
Rajiv Pant named Chief Technology and Product Officer of Hearst Magazines and CDS Global
Hearst Magazines has announced that Rajiv Pant has been named general manager of technology platforms and chief technology and product officer, overseeing technology and product development for Hearst Magazines, Hearst Autos and CDS Global.
Gather launches tool to eliminate digital ads from the internet
Gather Online was originally launched in April 2021 to a limited number of publishers in order to uncover any unforeseen issues and improve overall user experience.
ViacomCBS and Nexstar Media Group renew affiliation agreements
Nexstar's CBS affiliates will continue to be locally available to subscribers on Paramount+ and widely distributed across vMVPD platforms.
Microsoft buys video gaming company Activision Blizzard for $68.7 billion
The deal is valued at $68.7bn and will make Microsoft the third biggest gaming company behind Tencent and Sony once it closes.
GroupM certified as a top employer Europe 2022 with five EMEA market accreditations
GroupM Germany, Italy, Poland, Spain and the U.K. have all received this global honor resulting in GroupM additionally being awarded Top Employer Europe accreditation for 2022.
Mindshare appoints Mark Heap as new EMEA CEO
In his new role Heap will be responsible for driving Good Growth for Mindshare clients across the 26-market region, in partnership with local Mindshare leadership, GroupM and WPP.
MediaCom appoints Rupert McPetrie as new APAC CEO
MediaCom has announced the appointment of Rupert McPetrie as APAC CEO, following the upcoming departure of Mark Heap, who is moving within the group to join sister agency Mindshare as EMEA CEO.
Mediahuis completes acquisition of German Media Group Aachener Verlagsgesellschaft
The acquisition of Aachener Verlagsgesellschaft aligns with Mediahuis’ growth ambitions and further evolves the group as a leading European media player.
Dentsu partners with Microsoft to launch Cloud Studio
Dentsu International, has announced the next generation of studio production in the cloud with the launch of dentsu Cloud Studio.
Video Solutions company AG diversifies its Advertising Video-On-Demand, FAST strategy with Amagi
Headquartered in Switzerland, Video Solutions AG runs AVOD platforms Watch4 and W4Free, which are top movie and TV series destinations for advertisers to reach targeted audience sectors in Germany, Switzerland and Austria and the UK, respectively.
ViacomCBS partners with CommScope to lead industry content distribution migration from Satellite to CDN IP
The migration represents the first ViacomCBS services to be fully transitioned from satellite to CDN IP—leveraging existing CDN IP infrastructure for service distribution to CBS broadcast stations, DABL affiliates, and Showtime MVPDs throughout their US footprint instead of traditional satellite delivery.
Hearst Media Production Group announces senior leadership team
Three senior executives have been appointed to newly created positions at Hearst Media Production Group, which was formed in September 2021 to expand Hearst Television’s original program production and distribution, incorporating existing resources from Litton Entertainment and the weekly syndicated program “Matter of Fact with Soledad O’Brien.”