Headlines.
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ViacomCBS expands podcast footprint with new series | Media Strategy
This robust slate will super serve consumers across comedy, news, true crime, sports, kids, entertainment, and music, reinforcing the company’s strategy to create premium content and experiences for audiences worldwide. -
VICE FAST channel premiers on Roku platform | Media Strategy
The channel will feature informative and entertaining premium series and documentaries covering culture, entertainment, food, tech, sports and news from across VICE Media Group. -
MediaCom names Nancy Lengthorn as first Global Chief Inclusion and Culture Officer | Media Strategy
MediaCom has named Nancy Lengthorn, currently Head of Inclusion and Belonging across MediaCom UK and WPP, as its first-ever Global Chief Inclusion and Culture Officer. -
IPG Mediabrands commits to invest five percent in black-owned media businesses | Media Strategy
IPG Mediabrands has announced that it will work to invest a minimum of 5% in Black-owned media channels in aggregate across all clients by 2023. -
Private equity group Apollo acquires Verizon Media | Media Strategy
Verizon will continue to own a 10% stake in the business and the current CEO Guru Gowrappan will continue to lead it.
News.
Microsoft to acquire ZeniMax Media and its game publisher Bethesda Softworks
Microsoft has announced plans to acquire ZeniMax Media, the parent company of Bethesda Softworks, one of the largest, privately held game developers and publishers in the world.
Hearst television chooses Nielsen marketing cloud to drive OTT targeting
Nielsen has announced that Hearst Television has selected Nielsen Marketing Cloud to power access to premium audiences through its Hearst Anyscreen product.
Rainshine and UK's Five Fifty Five partner to develop, produce extraordinary stories for audiences worldwide
Rainshine Entertainment and Five Fifty Five announced a strategic joint venture, where the two companies will work together to develop, produce, and distribute extraordinary content.
World Out of Home Organization’s OurSecondChance campaign hits $40 million in media value
The World Out of Home Organisation’s #OurSecondChance campaign has appeared on more than 40,000 digital screens worldwide, making it the world’s biggest all-format digital Out of Home campaign ever launched.
VMLY&R launches new global agency dedicated to specialty Rx pharmaceutical companies
VMLY&R has announced that it will launch a new global healthcare agency, VMLY&Rx, to service specialty Rx pharmaceutical companies.
SEMrush acquires Poland's SaaS PR tech startup Prowly
SEMrush, an online visibility management and content marketing SaaS platform, has further expanded its ecosystem with the acquisition of a 100% stake in Poland's public relations SaaS startup Prowly.com.
Publicis Media UK promotes Nadine Young to CEO of Starcom
Publicis Media has announced the promotion of Nadine Young to the role of CEO, Starcom UK, reporting to Sue Frogley, CEO, Publicis Media UK.
Hearst UK partners with SpareRoom to launch paid talent scholarship
Hearst UK, the premium content and experience business, has announced the launch of a talent scholarship sponsored by flatshare site SpareRoom.
Banijay appoints Lars Blomgren as Head of Scripted EMEA region
World’s largest independent content creation Group for television and multimedia platforms Banijay has announced the appointment of Lars Blomgren as Head of Scripted, EMEA.
VICE Media Group inks new content deal with Hulu
VICE Distribution, the newly created distribution and licensing group of VICE Media Group (VMG), has signed a new premium content deal with streaming platform Hulu, for 100 hours of original VICE TV content.
MediaMonks merges with Dare.Win strengthening its creative and content capabilities
Dare.Win, an award-winning Paris-based digital creative agency has entered into a merger with MediaMonks, S 4Capital’s Content practice.
Digital creativity Agency icolic becomes Isobar
Argentinian digital creativity agency icolic was acquired by Dentsu Aegis Network in 2018 and begun operating under the brand icolic Linked by Isobar.
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Columns.
[Column]Gregory Edelenbos: Seven misconceptions about creating branded content on YouTube
Because of the global lockdown, online activity has skyrocketed. Marketing leaders predict that many more companies will invest in branded content in 2021.
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