MediaCom’s festive glitter globe raises £50,000 for charity
MediaCom will be donating £50,000 to five charities through GlobalGiving, a non-profit that connects hundreds of smaller, community-led organisations to access the support that they need to make our world a better place.
Throughout December 2021, clients and partners were invited to click on the glitter globe. Each unique click added a virtual £1 to the fund, which the agency turned into a real-life donation.
Clicks peaked at more than 45,000, so the agency is rounding the total figure up to £50,000.