Mediahuis acquires Irish online comparison platform Switcher.ie
European media group Mediahuis has invested in the Irish online comparison market with the acquisition of Switcher.ie, a price comparison site for energy, telecom, loans and mortgages.
Ireland's comparator industry continues to grow, helping consumers make smart financial decisions, especially as the current crisis is driving up the cost of living. Last year, Switcher.ie helped nearly 60,000 households switch suppliers and save money. The company has a track record of growth and profitability, delivering more and more high-quality leads to its partners.
European media group Mediahuis is the leading publisher in Ireland reaching millions of consumers every day with the Irish Independent, the Sunday Independent, Independent.ie, the Sunday World, the Belfast Telegraph and 11 regional titles.
Carl Gaywood , Director, Switcher: "I am very proud of what we have achieved at Switcher.ie over the past ten years. Not only have we helped thousands of Irish consumers make informed decisions about their finances, but we also have a strong brand and a loyal following. Mediahuis shares the same vision, culture and values that have made Switcher a success. Together we share the mission to inform and empower consumers. We look forward to continuing our journey together with Mediahuis lay."
Xavier van Leeuwe , CEO, Mediahuis Marketplaces: "This acquisition supports our determination to grow sustainably in the online comparison market. Both Switcher's brand and platform are first-class. We are therefore confident that the combination of Carl's strong team and our media expertise, paving the way for Switcher to become the absolute number one in the Irish comparator market."
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