MediaMonks merges with Dare.Win strengthening its creative and content capabilities
S 4Capital, the tech-led, new age, new era digital advertising and marketing services company, has announces that it has entered into exclusivity in relation to a merger of Dare.Win, an award-winning Paris-based digital creative agency, with MediaMonks, S 4Capital’s Content practice.
The merger expands MediaMonks’ geographical presence to France, Europe’s third largest advertising market.
Dare.Win was founded in 2011 by Wale Gbadamosi-Oyekanmi and has since become one of France’s most exciting and innovative digital creative agencies. With a hybrid business model spanning creativity, production and consulting Dare.Win employs over 80 people and counts Netflix, Nike, Google, Française des Jeux, PlayStation and Warner as clients.
Sir Martin Sorrell, Executive Chairman, S 4Capital: “We are delighted to welcome Wale and his colleagues to S4Capital. France is a very important market, always punching above its weight globally, with 31 multinationals in the Fortune 500. The advertising industry there has traditionally been dominated by the two powerful French holding companies, but Dare.Win is one of a new breed of agencies disrupting that model and we look forward to continuing down that path.”
Victor Knaap, CEO MediaMonks, and S4Capital Executive Director :“With shared clients, a shared flexible business model and a shared ambition to disrupt the market, Dare.Win was an obvious choice for us to enter the French market. Backed by ambitious talent, a strong culture and diverse team, and coupled with its pursuit to create impactful, entertaining work that audiences actually look forward to, it’s a great fit.”
Wale Gbadamosi-Oyekanmi, CEO and Founder of Dare.Win: “We’ve long admired MediaMonks’ innovative productions and successes around the world. This merger is a great opportunity for us to produce even greater work that will help our clients reach their business goals in a better, faster and more data-driven way. Our teams couldn’t be more excited about joining S4Capital’s new era model.” With the addition of Dare.Win, S4Capital now has its “holy trinity” of service offerings in Paris. MightyHive already has a presence there and in February hired Julien Coquet as EMEA Director of Analytics.